69 Ann Street, Brisbane 1300 854 502
Blog

You’ve been hearing Google preaching about the mobile experience for some time now. “Make sure your website is mobile friendly!” they say, and while being just ‘friends’ has its benefits, you really need a stronger connection than that.

Google have announced that all new domains will default to mobile-first indexing as of 1st July 2019. This isn’t unexpected, and is a logical step considering that mobile devices account for over 2/3 of internet traffic.

Google announced plans for mobile-first indexing in 2016, but for a lot of people, 2019 may be the first time they’ve heard of it. Mobile-first indexing is Google’s way of saying they are solely prioritising the mobile experience of a website when assigning organic search rankings, meaning how well your website performs on mobile is now the deciding factor of how well you can rank in organic search results.

“But I already own my domain!” you say. While this announcement specifically mentions new domains, an earlier Google announcement in December 2018 revealed that more than half of websites crawled are already subject to mobile-first indexing.

Look At His Little Socks

Urge to open an eCommerce site for dog socks rising… (Source: Tumblr/hypedogs)

But Why Is Mobile-First Indexing Important?

Access your Google Analytics dashboard and view your traffic sources. There’s a good chance you’re looking at a large slice of pie that illustrates you’re receiving a LOT of traffic from organic search results.

Let’s say you sold customised socks for dogs online. You receive 80,000 visitors per month, 40% of that traffic came from organic search (32,000 visitors), a 2% conversion rate and an average order value of $20.

1,600 visitors bought socks, with $32,000 in revenue.

What if half of that organic search traffic disappeared overnight?

Now only 1,280 visitors bought socks, netting $25,600 in revenue.

You just lost $6,400.

Don’t Panic

By not prioritising mobile-first indexing via improving your website’s mobile experience you run the risk of your hard-earned rankings slipping into the abyss of search results beyond page 1, resulting in valuable organic traffic being lost to competitors.

An eCommerce example was used above, however the same logic can be applied to lead generation websites (especially small business) or informational websites that generate advertising revenue. Leads have a quantifiable dollar value once you’ve determined their weight, but Display advertising is generally paid for by impressions (views), and if you’ve lost a sizeable number of eyeballs viewing because of fingers not clicking, your hip pocket will feel the pinch next.

Google PageSpeed Insights Mobile First Indexing

Ouch. Room for improvement?

So What Can I Do?

This is an important strategy to consider immediately, take the time to create a measured and rational strategy to accommodate mobile-first indexing to preserve (or improve) your organic search rankings.

Try these easy tests first:

  • Check your site’s Page Speed Index here, is the mobile score green? What are the most problematic areas?
  • Or, view your site on your mobile device, is it legible? Do certain items take up too much space on screen? Do you have intrusive popups?

If you’re not seeing promising results using these tools, or if you need a hand navigating the jargon, get in touch with us here at RGC Media & Mktng to discuss the best way for you to navigate 2019.

Feature Image: Talladega Nights (2006) 

0

Client News

Diversified property group CFMG Capital has completed the acquisition of three parcels of land across Queensland and Victoria that will collectively yield almost 200 lots.

The sites are located at Rochedale and Park Ridge, both of which lie in the Brisbane to Gold Coast growth corridor, and in the Melbourne suburb of Wollert, 26km north of the CBD.

The 4.94-hectare Park Ridge site, which is bordered by Koplick and East Beaumont roads west of the Logan CBD and has already received Development Approval (DA), will feature 89 lots with an average size of 373sqm.

CFMG Capital will develop a further 15 lots with an average size of 439sqm at Gardener Rd, Rochedale, after acquiring 1.33ha of land 17km south-east of the Brisbane CBD in a deal worth $3.375 million.

The company has also lodged a Development Application for 83 lots at Epping Rd, Wollert, a lifestyle suburb popular with older couples and independents.

To be known as Acacia Village, the project will feature average lot sizes of 326sqm and follows CFMG Capitals’s purchase of the 5.86-hecatre site for $6.8 million.

The trio of acquisitions will take CFMG Capitals’s development pipeline to more than 1,000 lots across 10 different projects in Queensland and Victoria.

CFMG Capital General Manager Andrew Thomson said the three sites ticked all the boxes when it came to meeting the demands of both investors and owner-occupiers.

“It can be a challenge finding quality land close to metropolitan centres so these acquisitions are a huge boost for property buyers in both the South-East Queensland and Melbourne markets,” he said.

“As well as being able to create a home to suit their own preferences, all the sites are close to the infrastructure and services that make Brisbane, Logan and Melbourne so attractive.

“The team at CFMG Capital takes great care to identify prime land for our projects and there is no doubt these three investments fit the bill, particularly given the demand for quality affordable projects in strong growth corridors continues to rise.”

Lot prices at the Wollert site will start from $199,000, while the Park Ridge lots will range from $209,000 to $239,000.

Prices at the Rochedale site, with its exclusive release of only 15 lots, will start from $420,000.

The new acquisitions add to a CFMG Capital portfolio that includes Lomandra Park at Bridgeman Downs, Elevate at Ormeau Hills, Creeks Edge and Oakland Pocket at Morayfield, Middleton Park at Logan Reserve and Solander at Park Ridge.

CFMG Capital operates two core divisions; a residential communities development business with a pipeline of more than 1,000 lots and residential funds management business which has raised more than $90 million in third party equity.

0