We use words and pictures to tell stories. Our stories create influence. They pique interest, facilitate engagement and change behaviour. We don’t want to just reach an audience; we want to meet them, enthrall them, entertain them and educate them. Only then can you have a relationship of real value.
Every business has a story.
Let’s tell yours.
Let’s tell yours.
OUR WORK
We take pride in what we do it. Delivering creative solutions that drive real results.
EXPERIENCE + DATA + CREATIVITY = RESULTS
Media & PR
Owning the earned media has never been more important. Creating stories that engage, inform and educate the media is the foundation on which our business has been built. It gives us the experience to deliver strategic insight, tactical excellence and value-driven results.
Creative
Visual storytelling is one of the most powerful ways to influence your audience’s perception. From your website to your Insta feed, to your email signature and business card, the way people see you can determine how they feel about you.
Lead Generation
Building, tracking and converting your audience across owned, earned and paid media channels is the first step to business success. Starting with in-depth data aggregation we help identify and reach your audience with the right tools so we are telling your story to the right people at the right time.
Content & SEO
In a digital world your content is your brand. It is the window to consumers’ understanding of who you are and what you do. If your content is a chore, if it’s out of control, it’s damaging your brand. RGC helps brands bring order and understanding to the role of content and turn it into your greatest competitive advantage.
What our clients say
Stuart Myerscough
AirAsiaX
As a low-cost business we work with an extremely lean team across the Australian market, and hence rely immensely on our agency representatives to operate alongside us as a genuine extension to our local marketing team. RG Communications certainly fits this requirement, working essentially as an external, yet full integrated and much respected member of our own team.
Adam di Marco
Founder - TheUrbanDeveloper
Ben, Brenton and the RGC team know how to produce great content. They have helped us build a highly engaged audience that has been an important part of achieving the commercial goals of the The Urban Developer. Importantly, they know and understand the property industry and can match that with great technical writing skills and an ability to meet tight deadlines.
Jane Herman
Daydream Island Resort & Spa
Overall there is no doubt that the excellent exposure that RGC has been able to deliver for Daydream Island has positively impacted the business. He is extremely well connected in the Tourism and Hospitality industry and has a very strong work ethic. He has a relaxed communication style; is extremely responsive; addresses issues as a matter of urgency and follows through well. As a result I would not hesitate to recommend Brenton and the team at RGC.
MarTech is the secret to our success
In 2011, there were about 150 companies providing marketing technology solutions. There are now more than 5,000.
Why? Because martech helps marketers evolve with the changing needs of the customer. Building a client specific martech stack helps us get the right message in front of the right customers – at the right time.
Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalised, contextual content to new customers, converting leads, and helping deliver better results.
NEWS
All the latest from our world, including blogs, client news and case studies.
Blog
The Rise and Rise of Podcasting
February 26, 2020Podcasting is not new. However, what was once seen as a niche and hobbyist medium has well and truly gone mainstream. The art of audio storytelling ha...
Blog
Top Tips For Writing Great Content In 2020: A Long List of Something With A Really Long Headline And A Couple Of Subheads
February 26, 2020Writing great content that generates traffic, engagement, backlinks, shares and leads is the holy grail of content marketing. While there is still no ...
Blog
Lengthy Harley Quinn Film Title Gets SEO Flick
February 18, 2020Warner Brothers have hit the rename button on their mouthful of a title for the new Harley Quinn film, citing “search expansion for ticket sites...
Client News
Booktopia Celebrates 16th Birthday With $20 million Capital Raising
February 12, 2020Leading Australian-owned book retailer Booktopia has celebrated its 16th birthday with a $20 million capital raising to enhance capacity and efficienc...
Client News
Great Barrier Reef Campaign Wins BADC ‘Best of Show’ for Publicis; Industry Veteran Inducted into Hall of Fame
October 30, 2019Publicis Australia takes out Best of Show at the 2019 Brisbane Advertising and Design Club (BADC) Awards for their Great Barrier Reef campaign, scUber...
Client News
Trisco Foods Scoops Major Export Award
October 17, 2019Brisbane-based, family-owned food manufacturing business Trisco Foods has been recognised for its commitment to taking locally developed products to t...
We are only as good as the people we work for
At RGC we pride ourselves on establishing and building lasting relationships. We have worked, and continue to work, for some of Australia’s best businesses, large and small.
Ben Ready
Director
DIRECTOR
Ben has been a journalist, communications and marketing professional for more than 20 years. He started his career as a journalist with Quest Newspapers in Brisbane before stints as a business writer with Australian Associated Press (AAP) and Dow Jones Newswires in London.
In 2003 he joined a small Brisbane media publicity firm as a consultant and became a director in 2007. He created the company’s in-house creative studio (now part of RGC) and niche publishing site MBA News Australia (www.mbanews.com.au).
In 2014 he established RGC Media & Mktng and launched short order content portal Content On Demand (www.contentondemand.com.au) in 2016. He holds a BA (Journalism), MBus (Communications), Diploma of Investor Relations (AIRA) and an MBA.
DIRECTOR
Brenton’s more than 20-year corporate consulting experience includes providing strategy development and implementation to clients in corporate communications, media relations, social media, issues management, and investor relations.
He has advised a number of large listed corporations, privately held businesses and professional services firms and manages a team of professionals to deliver positive communications outcomes utilising varied channels.
Brenton has an integrated approach to communications in terms of a whole marketing approach and delivering superior content to enhance brand profile and maintain reputation.
Brenton holds a Bachelor of Management (Marketing) degree and is a member of the Australian Institute of Company Directors.
Brenton Gibbs
Director
Luke Greensill
Head of Marketing
ASSOCIATE
Luke is a keen entrepreneur with an eye for detail, and brings 10 years of design and marketing experience to RGC Media & Mktng and serves as Head of Marketing & Design.
He has been responsible for creation and implementation of digital and traditional marketing strategies in a wide range of roles at ASX-listed companies, design and marketing agencies, and his own startup businesses.
Luke prioritizes strong user experience and for his design work, and aheres to the idea that every great design begins with an even greater story.
Always looking to stay ahead of the ever-changing digital landscape, Luke maintains his Google accreditation and is committed to improving his digital knowledge day in, day out.
Let’s Talk
If you’re interested in taking your business to the next level, get in touch and we’ll help take you there.