We use words and pictures to tell stories. Our stories create influence. They pique interest, facilitate engagement and change behaviour. We don’t want to just reach an audience; we want to meet them, enthrall them, entertain them and educate them. Only then can you have a relationship of real value.
Every business has a story.
Let’s tell yours.
Let’s tell yours.
OUR WORK
We take pride in what we do it. Delivering creative solutions that drive real results.
EXPERIENCE + DATA + CREATIVITY = RESULTS
Media & PR
Owning the earned media has never been more important. Creating stories that engage, inform and educate the media is the foundation on which our business has been built. It gives us the experience to deliver strategic insight, tactical excellence and value-driven results.
Creative
Visual storytelling is one of the most powerful ways to influence your audience’s perception. From your website to your Insta feed, to your email signature and business card, the way people see you can determine how they feel about you.
Lead Generation
Building, tracking and converting your audience across owned, earned and paid media channels is the first step to business success. Starting with in-depth data aggregation we help identify and reach your audience with the right tools so we are telling your story to the right people at the right time.
Content & SEO
In a digital world your content is your brand. It is the window to consumers’ understanding of who you are and what you do. If your content is a chore, if it’s out of control, it’s damaging your brand. RGC helps brands bring order and understanding to the role of content and turn it into your greatest competitive advantage.
What our clients say
Stuart Myerscough
AirAsiaX
As a low-cost business we work with an extremely lean team across the Australian market, and hence rely immensely on our agency representatives to operate alongside us as a genuine extension to our local marketing team. RG Communications certainly fits this requirement, working essentially as an external, yet full integrated and much respected member of our own team.
Adam di Marco
Founder - TheUrbanDeveloper
Ben, Brenton and the RGC team know how to produce great content. They have helped us build a highly engaged audience that has been an important part of achieving the commercial goals of the The Urban Developer. Importantly, they know and understand the property industry and can match that with great technical writing skills and an ability to meet tight deadlines.
Jane Herman
Daydream Island Resort & Spa
Overall there is no doubt that the excellent exposure that RGC has been able to deliver for Daydream Island has positively impacted the business. He is extremely well connected in the Tourism and Hospitality industry and has a very strong work ethic. He has a relaxed communication style; is extremely responsive; addresses issues as a matter of urgency and follows through well. As a result I would not hesitate to recommend Brenton and the team at RGC.
MarTech is the secret to our success
In 2011, there were about 150 companies providing marketing technology solutions. There are now more than 5,000.
Why? Because martech helps marketers evolve with the changing needs of the customer. Building a client specific martech stack helps us get the right message in front of the right customers – at the right time.
Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalised, contextual content to new customers, converting leads, and helping deliver better results.
NEWS
All the latest from our world, including blogs, client news and case studies.
Client News
Providence Takes Child’s Play To New Heights With Nature Play Partnership
February 5, 2019Providence South Ripley has become the first masterplanned residential community to partner with Nature Play Queensland (natureplayqld.org.au) as part...
Client News
Orchard Property Group Officially Launches $120 Million Project in South Maclean
February 4, 2019Brisbane’s southwest growth corridor is set for a new wave of growth after the launch of a new 650-lot, $120 million residential community in the hear...
Blog
Gillette’s corporate calculation shows just how far the #metoo movement has come
January 24, 2019Carl Rhodes, University of Technology Sydney For decades Gillette has been selling razors using the slogan “the best a man can get”. This week the Pro...
Blog
Back To The Future: Email Marketing
January 23, 2019With ongoing algorithm changes to Facebook and Instagram in particular, the ability to communicate directly with your own database is more important t...
Blog
Why Friends In The Media Are Important In 2019
January 23, 2019Building a strong network of media contacts is a crucial element to public relations and business. With 2019 well underway and communications strategi...
Blog
How To Write A High-Impact Op-Ed
January 21, 2019Increasing pressure on resources and the insatiable need to produce ever more content for more channels means many publishers are looking at creative ...
We are only as good as the people we work for
At RGC we pride ourselves on establishing and building lasting relationships. We have worked, and continue to work, for some of Australia’s best businesses, large and small.
Ben Ready
Director
DIRECTOR
Ben has been a journalist, communications and marketing professional for more than 20 years. He started his career as a journalist with Quest Newspapers in Brisbane before stints as a business writer with Australian Associated Press (AAP) and Dow Jones Newswires in London.
In 2003 he joined a small Brisbane media publicity firm as a consultant and became a director in 2007. He created the company’s in-house creative studio (now part of RGC) and niche publishing site MBA News Australia (www.mbanews.com.au).
In 2014 he established RGC Media & Mktng and launched short order content portal Content On Demand (www.contenondemand.com.au) in 2016. He holds a BA (Journalism), MBus (Communications), Diploma of Investor Relations (AIRA) and an MBA.
DIRECTOR
Brenton’s more than 20-year corporate consulting experience includes providing strategy development and implementation to clients in corporate communications, media relations, social media, issues management, and investor relations.
He has advised a number of large listed corporations, privately held businesses and professional services firms and manages a team of professionals to deliver positive communications outcomes utilising varied channels.
Brenton has an integrated approach to communications in terms of a whole marketing approach and delivering superior content to enhance brand profile and maintain reputation.
Brenton holds a Bachelor of Management (Marketing) degree and is a member of the Australian Institute of Company Directors.
Brenton Gibbs
Director
Let’s Talk
If you’re interested in taking your business to the next level, get in touch and we’ll help take you there.