RGC was engaged by V2H Australia, a world leader in innovative vertical-to-horizontal jetting technologies in the resources and energy sector, to create a brand that would take their innovative technology and business idea to the next level. The identity and overall brand direction was designed to exude confidence, clarity and a sense of being a dynamic, world-class service provider for global energy & resource companies. Above all, it needed to embody a clean and efficient technological entity. The logo mark, is designed to closely align with the typical plan view (top down) of laterals drilled. The mark is closely accompanied by the logotype in a modern sans serif typeface kept relatively light so as to not over-power the mark, but to complement it. The two-tone blue treatment throughout portrays the water, clean, environmental and conservative elements chosen to direct the brand and as a complete package, presents as a smart identity system fitting of V2H’s innovative approach. RGC produced a full corporate identity suite complete with brand guidelines, website, stationery and LinkedIn Company Page. RGC was engaged for ongoing communication design, brand management and marketing and will also work with RGC on a media and stakeholder communications campaign as they take their product to market.
- V2H Australia