We use words and pictures to tell stories. Our stories create influence. They pique interest, facilitate engagement and change behaviour. We don’t want to just reach an audience; we want to meet them, enthrall them, entertain them and educate them. Only then can you have a relationship of real value.
Let’s tell yours.
Media & PR
Owning the earned media has never been more important. Creating stories that engage, inform and educate the media is the foundation on which our business has been built. It gives us the experience to deliver strategic insight, tactical excellence and value-driven results.
Visual storytelling is one of the most powerful ways to influence your audience’s perception. From your website to your Insta feed, to your email signature and business card, the way people see you can determine how they feel about you.
Building, tracking and converting your audience across owned, earned and paid media channels is the first step to business success. Starting with in-depth data aggregation we help identify and reach your audience with the right tools so we are telling your story to the right people at the right time.
Content & SEO
In a digital world your content is your brand. It is the window to consumers’ understanding of who you are and what you do. If your content is a chore, if it’s out of control, it’s damaging your brand. RGC helps brands bring order and understanding to the role of content and turn it into your greatest competitive advantage.
As a low-cost business we work with an extremely lean team across the Australian market, and hence rely immensely on our agency representatives to operate alongside us as a genuine extension to our local marketing team. RG Communications certainly fits this requirement, working essentially as an external, yet full integrated and much respected member of our own team.
Adam di Marco
Founder - TheUrbanDeveloper
Ben, Brenton and the RGC team know how to produce great content. They have helped us build a highly engaged audience that has been an important part of achieving the commercial goals of the The Urban Developer. Importantly, they know and understand the property industry and can match that with great technical writing skills and an ability to meet tight deadlines.
Daydream Island Resort & Spa
Overall there is no doubt that the excellent exposure that RGC has been able to deliver for Daydream Island has positively impacted the business. He is extremely well connected in the Tourism and Hospitality industry and has a very strong work ethic. He has a relaxed communication style; is extremely responsive; addresses issues as a matter of urgency and follows through well. As a result I would not hesitate to recommend Brenton and the team at RGC.
All the latest from our world, including blogs, client news and case studies.
Affordable city locations winners for interstate migrationMay 21, 2018
Tens of thousands of Australians are prepared to move cities in their hunt for affordable housing, according to Propertyology’s analysis of the latest...
Where And When Are The Best Times To Engage With Social Media?May 11, 2018
Social media has moved to the front seat of many PR and marketing strategies. Many groups and individuals engage with social media on a daily basis, a...
Adobe’s 2018 Digital Marketing Trends Are All About CX and TechMay 11, 2018
Marketing’s transition from art to science continues to gather pace with top-performing companies almost three times as likely as their mainstre...
SAM – The Super-Charged AI Chatbot has Landed in AustraliaMay 9, 2018
Flight Centre Travel Group’s (FCTG) powerful, pocket-sized chatbot travel assistant, is super-charged and ready to battle the travel grind on behalf o...
At RGC we pride ourselves on establishing and building lasting relationships. We have worked, and continue to work, for some of Australia’s best businesses, large and small.
Ben has been a journalist, communications and marketing professional for more than 20 years. He started his career as a journalist with Quest Newspapers in Brisbane before stints as a business writer with Australian Associated Press (AAP) and Dow Jones Newswires in London.
In 2003 he joined a small Brisbane media publicity firm as a consultant and became a director in 2007. He created the company’s in-house creative studio (now part of RGC) and niche publishing site MBA News Australia (www.mbanews.com.au).
In 2014 he established RGC Media & Mktng and launched short order content portal Content On Demand (www.contenondemand.com.au) in 2016. He holds a BA (Journalism), MBus (Communications), Diploma of Investor Relations (AIRA) and an MBA.
Brenton’s more than 20-year corporate consulting experience includes providing strategy development and implementation to clients in corporate communications, media relations, social media, issues management, and investor relations.
He has advised a number of large listed corporations, privately held businesses and professional services firms and manages a team of professionals to deliver positive communications outcomes utilising varied channels.
Brenton has an integrated approach to communications in terms of a whole marketing approach and delivering superior content to enhance brand profile and maintain reputation.
Brenton holds a Bachelor of Management (Marketing) degree and is a member of the Australian Institute of Company Directors.
If you’re interested in taking your business to the next level, get in touch and we’ll help take you there.