National construction firm St Hilliers in 2014 were at a stage where they wanted to reconsider their brand and identity following a corporate restructuring and emergence from voluntary administration. RGC conducted a brand audit to assess many facets of the brand from internal culture to external stakeholder sentiment. The data from the completed audit suggested that a brand refresh was needed and preferable over a complete rebrand. St Hilliers’ chairman had undertaken a great deal of work into the repair and consolidation of existing brand equity regarding the St Hilliers name. The new identity presents a strong face and the branded elements showcase a simpler more minimal approach to corporate communications creating more flexibility in the way the brand is promoted. From the identity design through to website development, social media management and brand rollout onto documents and construction signage, the introduction of their new identity started to turn heads and shift perceptions. The company was able to push forward promoting a brand which not only gives a nod to the history and essence of the company but also communicates change and an exciting future.
- St Hilliers