Our business is built on journalistic ideals that encompass inquisitive minds coupled with the desire to tell amazing stories. Our creative souls inspire us to make these stories look beautiful. Our embrace of data is what turns your story into success.
MEDIA & PR
Owning the earned media has never been more important. Creating stories that engage, inform and educate the media is the foundation on which our business has been built. It gives us the experience to deliver strategic insight, tactical excellence and value-driven results.
- Strategy & Planning
- Brand Activation
- Investor Relations
- Organic Social Media
- Media Publicity
- Issue Management
Strategy & Planning
Some projects are simple and some are not. A sound strategic approach combined with our experience and creativity will help you overcome the most complex of communications issues. We believe a complex strategy is only as good as the outcome it achieves. We pride ourselves on the power to sit back, see the problem and find the solution. A broad suite of in-house skills and services combined with a network of highly-qualified partners gives us the capacity to take on even the most complex of issues.
Brand Activation is the art of driving consumer action through interaction and experiences. Building a brand story by developing engaging experiences is equal parts art and science. A great brand activation will ensure people not only see your brand, but understand it and the role it can play in their life.
RGC provides a variety of Investor Relations services developed specifically for micro, small and medium capitalisation companies looking to engage with the broader investment community. We focus on the coordination of internal and external resources to build a cost-effective investor relations program which builds your Investable Brand.
Organic Social Media
Listen. Create. Engage. Repeat. Building an organic social media presence using incredible content is often made to seem more complex than it is. Using the right tools to find your ideal social space, creating authentic, relevant content and engaging in genuine conversations are the foundation of telling your story in the social space.
Media publicity is our our bread and butter. We build ongoing media relations strategies designed to grow the profile of clients’ businesses using our extensive knowledge and understanding of the media. There is no greater value for a brand then to have your story told by professional storytellers.
Managing any media or public relations issues is part of our service and we are on call 24 hrs to handle any issues that might arise. This could include responding to any journalist queries on a case-by-case basis and preparing holding statements if we have prior knowledge of an incident, issue or situation.
Staying abreast of what the media is saying about you, your industry and your competitors is fundamental to making the earned media work for you. Through technology partnerships with leading media monitoring providers we can make sure you are always on top of your intelligence.
Visual storytelling is one of the most powerful ways to influence your audience’s perception of you. From your website to your Insta feed, to your email signature and business card, the way people see you can determine how they feel about you. Creating a beautiful, consistent and informative visual identity for your brand is the first step to greatness. Our team of graphic and UX designers will deliver this for you.
Brand strategy is the process of turning your company logo and brochure from an afterthought, into a tangible asset that underpins your future success. Adopting a visual brand strategy is the first step in building a coherent and engaging brand story.
In a digital world your website is your word. It is often the first tangible experience your customer will have with your brand. Our team of designers, developers and UX experts utilise the world’s leading content management system (CMS) WordPress to build stunning websites that tell your story.
User experience (abbreviated as UX) is how a person feels when interfacing with a system or brand. As expectations about digital interactions grow beyond the basic, how users ‘feel’ about their interaction becomes more important. UX Design is the art of making users not only experience your brand, but ‘feel’ something towards it.
Visual Asset Production
Consumers touch your visual brand every day. Keeping pace with the complex demands of a brand and ensuring assets remain true to the story, requires complex production systems that put efficiency and accuracy at the fore.
Turning creativity into a printed form is art in itself. RGC will ensure your printing turns heads and is managed in a professional manner through a range of suppliers, on beautiful stock and on time.
Creating stories that engage your audience is just the first step. Capturing that data and aggregating into useable insights that create verifiable, useable leads will take your marketing efforts to the next level.
Marketing Data Aggregation
Aggregating data to understand and influence your customers’ journey is fundamental to improving the return on investment of your marketing spend. Too much data can be overwhelming - too little can be disastrous. We help brands source, collate, analyse and utilise data to make sure their story is resonating with the right people at the right time.
Direct (Email) Marketing
Whether you need to sell your products, share some big news, or tell a story, utilising automated marketing technology (we recommend and use MailChimp) is one of the most effective devices in the strategic marketing toolkit. We build your audience, design/code your email, execute delivery and monitor results so you can just get on with business.
Using creative content to telling your story on paid advertising platforms like Facebook and Google is one of the easiest ways to reach new audiences and generate new leads. Both platforms provide outstanding data driven results that can explode your sales. We can help develop your campaign creative, help choose your audience, set your budget and track results.
Remarketing allows brands to tell their story to people who've visited their website or used their mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices. Whether you're looking to drive sales activity, increase registrations or promote awareness of your brand, remarketing is an important strategic component of your advertising.
Content is the new context that brands live in.
RGC offers a variety of content-based services. From developing whole-of-business content strategies to one-off pieces, we can help your business go to the next level.
- Content Strategy
- Web Content
- Social Content
- Rich Media
- Awards & Tenders & Proposals
Developing an effective Content Strategy (CS) is the most effective way to bring your communications with stakeholders under one umbrella and ensure your messages are being delivered effectively, consistently and has a genuine focus on delivering results. RGC can undertake comprehensive content audits, develop content strategies, create engaging content and manage the ongoing governance of your content.
Smart, engaging web content can be one your greatest business assets. In a market increasingly driven by mobile, digital and social platforms content is the most effective way to establish a connection with your customers. RGC provides access to a wide range of subject matter experts (SMEs) who can turn your content from a chore, into an effective sales tool.
Social media platforms have emerged as one of the most important marketing tools for successful organisations. Engaging content underpins the success of every social media campaign. RGC can provide the content to ensure your social campaigns deliver.
From simple video to complex games, apps, animations and beyond, RGC has access to some of the most creative and inspiring rich media producers in Australia. We take the leg work out of turning your ideas into reality with media that truly inspires consumers.
Blogging is a top marketing strategy that sets you apart from your competition. Whether you want to add a blog to your business site or create your own niche blog website, success is driven by rich content. Turning your expertise into well-written and professional blogs is one of our most important services.
Awards & Tenders & Proposals
Large, complex documents which require a comprehensive and cohesive content development strategy often lose their effectiveness when managed by internal resources without the necessary skills or experience. RGC specialises in quickly understanding your business, goals and the project at hand, identifying the resources required to complete the project and delivering a stunning finished product.
MarTech is the secret to our success
In 2011, there were about 150 companies geared toward marketing technology. By 2016, there were almost 4,000.
Why? Because martech helps marketers evolve with the changing needs of the customer. Building a client specific martech stack helps us get the right message in front of the right customers – at the right time.
Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalised, contextual content to new customers, converting leads, and helping deliver better results.
Every business has a story.
Let’s tell yours.
Let’s tell yours.