Attvest Finance offer premium funding solutions for the insurance industry with industry leading broker support.
With over $750m premiums funded annually, Attvest supports 500+ active brokers and 40,000 clients across commercial and domestic insurance industries in Australia.
We were engaged to refresh the Attvest Finance brand and create an entirely new website to expand their presence in-line with their new brand. We were also tasked with creating branding and identity for two new products (a payment gateway and an accounts receivable solution) and an entirely new merchant cash advance sub-brand that would be semi-detached.
As an established company of nearly 10-years, preserving the brand equity built over that time was paramount. To do this, we simplified elements of the original logo and ensured it was legible regardless of size. Check out the full comparison graphic to see our notes.
Creating Product Branding
We pitched several product names for the two products that were ready for launch but were yet-unnamed. We decided upon ATTpay and ATTassist, with a common prefix to tie them to the parent Attvest brand and a different suffix to describe what they do.
The original Attvest website was in need of an overhaul to match their new branding, so we set to work on creating a mobile-friendly, content-rich experience built on Wordpress. We wanted tell the brand story more effectively than the old site, communicate Attvest’s products and services, and use it as a lead generation tool. We’ve included a small screenshot of the original site here too.
- Project URL
- Release Date
- May 2022