BiiGGA

Overview

Prior to us taking on their rebranding project, we were introduced to Attvest to create the brand for their new merchant cash advance business venture. With the “pay as you trade” working title and a knowledge of the current market at front of mind, we set out to create a brand that would inspire confidence and ambition.

Branding

We pitched a variety of business names and wordmarks, among them was BiiGGA – a name chosen to evoke the customer’s desire to grow their business into something bigger. It is sensationally spelled to ensure its unique appearance and flair.

As it was a new sub-brand under the Attvest umbrella, we elected to tie this brand in with a simple attribution line using the BiiGGA by Attvest nomenclature. This allows BiiGGA to leverage the Attvest brand equity while establishing it as its own brand.

The Logo

The BiiGGA logo shares the same colour palette as Attvest, along with the brand’s main typeface and stylised brand A. Unlike the parent logo however, we used the full palette throughout with emphasis on the double-i, which we’ve used to tie in the one-on-one relationship with the customer.

The Website

A single page scroller website was chosen for BiiGGA to allow us to deliver the brand story and value proposition in a simple linear fashion with an emphasis on lead generation throughout. We placed a strong emphasis on quality photography and encouraged the production of their brand explainer video which explains the product.