Brisbane Market Flowers

Overview

Brisbane Market Flowers are a family-owned florist in Rocklea (Brisbane) that have been operating for 25 years and through two generations. Their response to the pandemic was to pivot to eCommerce, and after seeing some success with their original website, it was time to upgrade!

RGC's Involvement

RGC was engaged to create an aesthetically pleasing, user-friendly, feature-rich and most importantly: a seamless eCommerce experience for Brisbane Market Flowers to replace their existing WooCommerce site. Our team also handled the copywriting, product photography and videography for every floral arrangement and gift on the new website, along with their digital marketing on Google and Meta to drive traffic, conversions and repeat business.

The Website

RGC are proud Shopify Partners, so choosing the 3rd largest eCommerce platform on the planet wasn’t a difficult decision to make. The back-end of the website is just as important as the front-end to ensure orders are able to be managed by staff effectively, which Shopify does really well. We worked closely with Brisbane Market Flowers to ensure we could include the features they wanted (along with some that they didn’t know they needed) to ensure their website performed well. Products need to be found, and extensive research was carried out based on how customers search for flowers and why they want to buy them. We also needed the ability to choose delivery and pickup dates, display FAQ, flower care and shipping information, promote their same-day delivery window, and to include message card notes. As they are a leading wedding floral specialist, lead generation was also a priority, so a dedicated wedding landing page was created with an extensive quote form, high-impact professional images of their work, and copywriting for their story and processes. This is by no means an exhaustive list of everything we did, but the site speaks for itself so please check it out!

The Results

While it’s still early days, in the short 3 months the new website has been in operation we have seen:

• 76%+ revenue growth month-on-month
• 19%+ increase in conversion rate
• 47% increase in order volume
• $29 increase in average order value
• 44% increase in items per order

… and still climbing!