BADC awards

The 2021 BADC Awards are Back from the Wilderness

The Brisbane Advertising and Design Club is now calling for entries from the Brisbane creative community as it brings back its awards after last year’s hibernation.

For the first time, the BADC Awards will cover two years’ submissions from 2020 and 2021. Entry validity is for all work published or aired from July 1, 2019 to June 30, 2021.

BADC president Stuart Myerscough said, “We were really keen to ensure that no work got left behind considering how much hard work has gone on. We made the easy decision to make two years of work eligible, which will mean tough competition across all our categories.

“Brisbane’s advertising and creative community is coming together again to showcase and celebrate the best in creative and marketing campaigns from a very high quality field.

“Our theme Welcome Back from the Wilderness will help encourage and inspire the community as excitement builds to our awards night to be held on 6th November, 2021. It will be overdue but welcome having the Brisbane creative industry together again under one roof.”

The main award category will once again be the Best of Show which was last won by Publicis Australia for their Great Barrier Reef campaign, scUber, for client Tourism and Events Queensland.

Key dates:
Entries Close: Monday 2nd August
Late Entries: Friday 6th August (30% late fee)
Awards Night: Saturday 6th November

Myerscough said BADC was thrilled to welcome back video ad delivery gurus Peach as platinum sponsor and presenting partner of the awards.

Peach is reinventing the way video ads get from edit to ad platform, broadcaster, social and more. Their technology unifies digital and linear advertising ensuring quality, ease of collaboration and distribution at speed: eliminating complexity, delays and costly mistakes.

Peach’s Business Development Manager APC Lauren Yelavich said: “Our relationship with BADC has been fundamental to our success in the Brisbane market over the past few years. We are excited to come out of the wilderness with you all and are committed to supporting the creative genius of Brisbane over the coming year. We look forward to what BADC has planned.”

Creative recruitment company DMCG Global joins the ranks of returning Gold sponsors supporting BADC in 2021 – O’Brien’s Accountants, Cutting Edge, The Post Lounge and Platypus Print Packaging. New Bronze sponsors joining include Compadre Picture Company,  and The Sound Pound with Ack Kinmonth Composer also returning.  Limited sponsorship opportunities are still available.

The BADC awards is Brisbane’s only creative advertising and design award. Further information is available from www.badc.com.au

488 The Esplanade[ cropped

Sherpa Adds New Sites As Project Sales Top $20 Million

Tweed and southern Gold Coast developer Sherpa Property Group has added two further sites to its burgeoning portfolio, with the company planning to now expand its successful coastal housing business into the apartment market.

The company has acquired 488 The Esplanade, Palm Beach (pictured), for more than $11 million and 202 Pacific Parade, Bilinga, for $2.5 million. The Palm Beach site is expected to be developed as three beachfront homes and nine, one-per-floor apartments while the Bilinga site will be developed as five spacious, one-per-floor apartments.

The new projects expand Sherpa’s portfolio to six projects spread from Palm Beach to Cabarita on the Tweed Coast. To date it has spent more than $35 million on new development sites.

Sherpa Property Group Managing Director Christie Leet (pictured above) said the company had achieved $20 million of sales across its portfolio in recent months.

“We have tremendous confidence in the strength of the border market and that is supported by the sales success at the projects we have taken to market over the last nine months,” he said.

“We think the southern end of the Gold Coast is crying out for something different to the standard investment-grade product that has been dished up for many years,” he said.

“We will be exclusively catering for owner-occupiers and the lock-and-leave market coming in and out of the major east coast capitals.

“Doing things differently has served us well to date and we are confident remaining focussed on liveability and lifestyle will continue to deliver success in the future.”

Sherpa is developing a new brand to market the apartment components of the new projects when they are launched later this year. The new brand will complement the existing Freedom Homes brand the company has used at its projects to date.

Traditional development strategies for apartment projects are about creating maximum dollar yield per square metre of land. However, the guiding principle under the new Coastal Perspective banner is about creating maximum lifestyle returns for the apartment end-users.

It is that new perspective and a commitment to innovative architecture that underpins the new brand’s ability to deliver on the end user’s wish list.
The company recently released the final homesites at its Scenic Ridge development at Bilambil Heights and has now sold three of the four beachfront homes at The Golden Four project at Bilinga.

In early June the company sold all 17 homesites at its Freedom Caba project at Cabarita Beach in northern New South Wales and in July took the wraps of its $30 million Freedom Beach Homes Rainbow Bay project.

The Rainbow Bay project includes 16 beautifully appointed, free-standing, individually titled designer homes just over 100m from the beach. Prices start from $1.4 million. Eleven homes have already been sold.

Sherpa acquired the 3,947 sqm site at 199 Boundary Street, Coolangatta, earlier this year and has already received development approval for the subdivision of the site and construction of the 16 homes.

The homes were designed by renowned architects Herwig Hartl Architects and will be built by Broadbeach-based builders Jason Doerr and Tim Douglas of Valcon Homes.

For more information visit www.sherpapropertygroup.com.au or call 1300 808 646.

ecommerce solutions

eWAY: Businesses Flock to eCommerce Solutions in Wake of COVID-19

Many Australian bricks-and-mortar businesses have taken flight to eCommerce in order to bolster their sales following restrictions imposed by the COVID-19 virus according to the latest figures revealed by Australian eCommerce payments provider, eWAY.

In the six-week period following the announcement of restrictions on the retail and hospitality sectors, eWAY saw a 369 per cent increase in applications from the hospitality sector, a 380 per cent increase from groceries and supermarkets, and a 233 per cent increase from beer, wine and liquor merchants. 

These increases were compared to the six week period prior to the announcement of restrictions.

eWAY Australia and New Zealand Managing Director Mark Healy said, “A lot of the businesses we see coming online were those that had more of a bricks and mortar presence, but due to the restrictions announced, had to pivot their businesses and look for alternate ways to process orders and take payments. 

“Some of the businesses we’ve been involved with in establishing their online payment functionality include a range of restaurants and cafes, fruit and vegetable retailers and butchers.

“Most of these already had a web presence, but not a true online retail capability.”

Mr Healy said that non-traditional eCommerce businesses such as local butcher shops were turning to web solutions to continue to trade with their customers and offer online ordering and secure payment. 

“Many of these businesses are now offering local delivery services and click-and-collect,” Mr Healy said. 

“We expect that these service options will become permanent in a lot of cases as businesses adapt to the changed landscape.

“The business knows that payment has been approved, so they can pack orders and thereby minimise physical human contact as well.”

Gnocchi Gnocchi Brothers

One restaurant business which has adapted by using an eCommerce solution is Queensland’s Gnocchi Gnocchi Brothers, with dining premises at Paddington, South Bank and Southport. 

Co-founders Ben Cleary-Corradini and Theo Roduner built their business from a two-person market stall in Brisbane serving fresh handmade gnocchi.  

“When the COVID-19 restrictions came in we had to close our dining operations, which constituted about 50 per cent of our revenue,” Ben Cleary-Corradini said.

“We had to look for other ways to continue to operate and keep our staff on. We had spent a lot of effort increasing our current online experience for customers and took the opportunity to launch our own home delivery service utilising eWAY’s all-in-one payment solution.

“As well as clawing back some of the lost revenue and improving margins with the takeaway side of our business, importantly it has meant we’ve been able to redeploy some of our staff and hang on to some of those jobs.”

Cleary-Corradini said that Gnocchi Gnocchi Brothers has benefited significantly by becoming takeaway focused and being able to serve the community and loyal customers that wanted to support them.

Since launching in 1998, eWAY has become the dominant player in the Australian eCommerce space, processing more than 1 in 4 transactions in the market for businesses both large and small.

eWAY seamlessly integrates with hundreds of leading eCommerce shopping cart platforms and a network of custom integration development partners, providing a competitive advantage for any business that wants to grow through accepting digital payments.

managed workforce group

Back in the Managed Workforce Game: Darren Lockyer and Grant Wechsel

Large infrastructure, construction and resources projects expected to be fast-tracked for a critical post-COVID Australian economic rebuild will be the focus for Managed Workforce Group as it commences labour management operations in Australia.

Led by Grant Wechsel, who co-founded specialist mining services firm One Key Resources in 2010, and rugby league legend and experienced company director Darren Lockyer, the company will specialise in professionally managing large-scale blue-collar workforces.

Together, Wechsel and Lockyer grew One Key Resources from a start-up to achieving over $250 million in annual sales revenue before selling the business to an international buyer in 2016.

Managed Workforce Group’s services are delivered through three core brands: One Track Workforce, Mining Pro and Crew People.

Mining Pro delivers expert solutions to the coal mining sector while Crew People services the broader mining industry, both areas where the company’s executive team have a long history.

The group has also expanded its focus to major infrastructure and resource projects through its One Track Workforce business, with work beginning on major tunnel, rail and mining projects across Queensland and New South Wales immediately.

Grant Wechsel said: “We understand that managing large scale workforces is a specialty service that allows our client partners to focus on running safe, productive and profitable operations.

“We know what we do best, and we see a tremendous opportunity in the market in Australia.”

Wechsel said that many clients in the industries they supply are lacking service providers who innovate and consistently deliver.  He said, “We take ownership of our responsibilities, consistently innovate and collaborate with our clients and work hard to achieve positive outcomes.”

Wechsel is also excited to be reunited with Darren Lockyer.

“It’s great to have Darren on our team again,” he said. “He is the ultimate professional off the field; just like he was on it. We have worked together for over a decade now and built trusted partnerships with clients across Australia, so we are enjoying the opportunity to work together again.”

Darren Lockyer said: “I am excited to be on the Managed Workforce Team working with all the brands in the group.

“I have full confidence in Grant and our whole team who have the experience and focus to succeed.”

Wechsel believes that following a lot of consolidation in the labour hire industry that there is a gap there for companies to professionally manage large-scale blue-collar workforces, not just sourcing the personnel.

“We introduced the model previously to manage large scale workforces for our clients, so that they can focus on running their mine or project safely and profitably and not have to worry about all the workforce planning, HR compliance and management components.”

For more information on Managed Workforce Group and its services please visit: www.managedworkforcegroup.com

Sherpa Property Group Re-Brands $60 Million Pipeline

Sherpa Property Group Re-Brands $60 Million Pipeline

Southern Gold Coast and Tweed Coast developer Sherpa Property Group has unveiled a new name and brand – Freedom Beach Homes – for its $60 million pipeline of luxury home developments.

The new brand will be applied to the company’s existing Bilinga and Rainbow Bay projects, as well as a new project at Cabarita in northern New South Wales which is expected to be unveiled within months.

The company’s Scenic Ridge project at Bilambil Heights, which is expected to be finished in mid-2020, will not be re-branded.

Sherpa Property Group Managing Director Christie Leet said the new umbrella brand had been designed to provide clear differentiation for the company’s unique product.

“We build high-quality beach homes, not cookie cutter apartment buildings, and we think there is a real and growing market for the product,” he said.

“It is a product type that has been woefully neglected for decades on the Gold Coast where developers have only been interested in delivering a slightly different version of the building next door with smaller apartments and a higher yield.”

Sherpa launched the $10 million The Golden Four luxury beachfront housing development at Bilinga late last year and is preparing to launch a new $30 million, 16-home project at Rainbow Bay next month.

The company has also recently acquired a new development site at Cabarita where it is planning a new $20 million housing project.

The Golden Four project, the first of its kind on the Gold Coast for 30 years, received final approval earlier this month (March) with preliminary civil works due to commence shortly.

Sherpa has focussed on the identification of development sites suitable for traditional subdivision, with stand-alone homes on individually titled lots with no body corporate.

Projects are structured to allow buyers to complete the purchase of the land and then work with a builder to customise pre-approved home designs. The structure of the purchase contract means buyers can save hundreds of thousands of dollars on GST and Stamp Duty.

Mr Leet said that in many instances’ buyers can get a new home on their own land for roughly the same cost per sqm as an apartment which has huge ongoing Body Corporate expenses.

“Body Corporate living is not for everyone,” Mr Leet said. “We want to make sure people have the Freedom to choose how they live and are not forced into apartment living for no other reason than lack of choice.”

For more information visit thegoldenfour.com.au or call 0420 653 722.

FreightTech TruckIt Steps Up To Keep Australia Moving With Contactless Delivery

FreightTech TruckIt Steps Up To Keep Australia Moving With Contactless Delivery

Australian businesses are embracing technology to keep their freight moving during the Coronavirus crisis with leading freight marketplace TruckIt.net reporting a lift in the use of ‘contactless delivery’.

While multiple states and territories have announced the closure of their borders, the freight and logistics industry has been deemed an essential service and are therefore exempt from border closures.

“These are tough times for everybody,” TruckIt founder Robbie Russell said. “But it is essential we keep goods moving around the country to keep our shops stocked and our businesses moving.”

“Spreading those goods around the country, without spreading COVID-19 is critical, which means our providers and their customers need to keep their distance.”

Contactless delivery allows TruckIt transport providers (truckies) to pick up and drop off a load without ever coming into contact with people. Adherence to contactless delivery means any touching between customers and drivers is strictly limited.

“A few simple steps and open communication means freight can be picked up and delivered without risking anyone’s health,” Mr Russell said.

“Both customers and providers on the TruckIt platform are encouraged to utilise contactless delivery wherever practically possible.”

TruckIt.net is at the forefront of Australia’s rapidly-growing on-demand freight industry that is becoming an increasingly important part of the overall $100 billion a year freight industry.

The digital marketplace matches people wishing to freight items (cars, furniture, pallets etc) with transport operators that include sole operators with one vehicle up to large multi-vehicle businesses.

Customers simply list their item on TruckIt.net for free and receive competitive quotes from interested vehicle operators. The booking, transaction and delivery process is managed directly between the freight owner and the operator.

Since it was first established 2012, TruckIt has taken nearly 500,000 listings with deliveries covering more than 50,000,000 kilometres. At any one time there is about $1.5 million worth of freight projects posted on the site and available for truckers to quote on.

The freight industry is one of the fastest growing in Australia with the volume of freight carried expected to grow by over 35 per cent between 2018 and 2040, an increase of 270 billion tonnes (bringing the total volume to just over 1,000 billion tonne kilometres), according to Bureau of Infrastructure, Transport and Regional Economics (BITRE).

South East Queensland Land Market Continues To Gather Pace

South East Queensland Land Market Continues To Gather Pace

The South East Queensland (SEQ) land market continues to build momentum with sales volumes for the three months to the end of December coming in at the second highest level in 18 months, according to new research by Oliver Hume.

The data was compiled by Oliver Hume Research by analysing more than 1,300 transactions across more than 150 projects across Brisbane, Gold Coast, Logan, Ipswich, Moreton Bay and Redland local government areas.

Oliver Hume National Head of Research George Bougias said the land market finished the year strongly after tight lending conditions and the Federal election impacted confidence in the first half.

“Although the December sales figures softened after the peak of the September quarter, the three months to December recorded the second highest sales rate for 2019 despite the December quarter typically being a slow period,” he said.

Mr Bougias said developer incentives, low interest rates and government backed buyer incentives continue to underpin the relatively positive market conditions.

“Altogether, these factors are creating a sense of optimism moving into 2020,” he said.

Median Lot Prices

LGA

QIV. ’18

QIII.’19

QIV.’19

5 Year Change

QoQ

YoY

Brisbane (C)

$385,625

$387,000

$387,375

-8.1%

0%

0%

Gold Coast (C)

$339,188

$323,350

$317,850

31.4%

-2%

-6%

Ipswich (C)

$208,113

$220,338

$221,775

19.5%

1%

7%

Logan (C)

$216,688

$221,000

$221,313

22.4%

0%

2%

Moreton Bay (R)

$253,250

$249,500

$250,188

15.5%

0%

-1%

Redland (C)

$303,125

$319,000

$305,000

7.4%

-4%

1%

SEQ

$242,125

$246,000

$258,000

16.2%

5%

7%

 SOURCE: Oliver Hume Research.

The Oliver Hume research showed median prices remained relatively stable over the December quarter, rounding out a year that has delivered average median price growth of 6.6% across all municipalities.

Logan (23% market share) retained its title as the most popular destination for new land buyers in the quarter, followed by Ipswich (22%) and the Gold Coast (18%).

While Logan beat Ipswich for total sales, Ipswich continues to lead the charge for price growth. The median lot price in the Ipswich LGA, at $221,775, grew 1% since September quarter and 7% since December 2018. 

The Gold Coast market continues to be impacted by a shortage of large, quality lots, despite continued strong demand from buyers. The lack of available lots and the intensifying buyer demand will see the remaining lots snapped up quickly with little supply in sight.

Mr Bougias said the SEQ market remained one of the most stable in the country, delivering consistent year on year growth underpinned by Queensland’s steady population growth.

“The land market in the south east corner of Queensland has been relatively stable over the last few years and has avoided much of the extreme highs and lows of the southern markets,” he said.

“While sales volumes were subdued in the first half as a result of the election, the full impact of lower interest rates, developer incentives and increasing demand flowed through in the second half,” he said.

Oliver Hume Chief Operating Officer Julian Coppini said while affordability remained the key driver behind land sales, lot availability played a major role over the quarter.

“There was an increase in lots available above 400sqm over the three months to December, driving up the sales numbers with many buyers seeing the value in greater land size,” he said. “A large portion of the lots sold sit just over 400sqm, most commonly the 420sqm block.”

Tony Nash- Casual

Booktopia Celebrates 16th Birthday With $20 million Capital Raising

Leading Australian-owned book retailer Booktopia has celebrated its 16th birthday with a $20 million capital raising to enhance capacity and efficiency at its Sydney distribution centre.

The $20 million raise underscores investors’ confidence in the future of the e-commerce book industry which continues to grow strongly.

Booktopia posted revenues of $131m in FY19 and is currently on track to deliver revenues of $175 million in the 2020 calendar year.

The company’s market share by revenue is on track to edge ahead of the number one book retailer in Australia, Big W.

The equity was raised from a consortium of private investors led by Su-Ming Wong, Co-Founder & CEO of Champ Ventures (who will join the Board of Booktopia) and John Sampson, Founder & CEO of JBS Investments.

The founding shareholders retain majority control and Booktopia will continue to be an independent Australian-owned business.

The capital raise, completed with the assistance of AFSG Capital, also included a portion of long-term debt.

Mark Paton, Managing Director of AFSG Capital said Booktopia’s track record of rapid, profitable growth made for a compelling investment opportunity.

“The capital raised will go exclusively toward funding growth over the next few years and establishes a solid foundation for future capital market engagement,” he said.

The funds will be used in three key areas.

 – Further investment in automation to scale its inbound and outbound capacity from 30,000 individual books per day to 60,000 per day;
 – Holding more titles at its 13,000 sqm Sydney Distribution Centre, growing its in-stock range as well as holding more units of the popular titles so they are ready-to-ship; and
 – Working capital.


Tony Nash, Booktopia’s CEO said: “Booktopia has come so far and the team is rightly proud to have built this 100% Australian owned business to scale from within our own internal resources. We are thrilled to have this round of funding in place. The Funding will allow us to accelerate our growth in a controlled and measured way by investing in our ability to deliver to Australian book consumers through expanded distribution infrastructure and stock. This has been a proven high growth and predictable model for us for 16 years and we are not about to change. We know that’s what our customers want from us.” 

“It was very important we brought investors on board who can add value to the next phase of our journey. We are delighted to have such an experienced group who understand e-Commerce, retail and capital markets.”

Mr Nash said the recent acquisition of the University Co-operative Bookshops was fortuitous and was entirely separate from the current capital raising.

“We were already very well advanced with our private investors before The Co-op went into administration and as Tertiary Academic Sales were already a significant portion of our revenue it was deemed that if the numbers worked then we would purchase it from within our own financial capacity,” he said.

mining feasibility studies

Project Failures Highlight Importance of Critical Feasibility Studies

With a high failure rate among mining projects in Australia, more rigorous feasibility study standards that align to staged study objectives need to be mandated according to project management and advisory firm, Siecap.

“A robust feasibility study can make or break a project,” said Siecap Managing Director David Irvine. “It is critical in securing funding from investors and addressing the critical success factors of the project.

“It’s important to think strategically and consider what stage a project is at – concept, pre-feasibility, feasibility or bankable feasibility and understand the requirements and critical success factors to successfully move to the next stage, or move on altogether.

“Unfortunately, we see many mid-tier companies not getting this right in terms of striking the right balance with technical, commercial and social requirements with what they’re trying to achieve.”

A report from global consulting group McKinsey, Optimizing mining feasibility studies: The $100 billion opportunity, has found that more than four out of five mining projects came in over budget with over half recording an average budget overrun of 49% – and this was just for those projects that reached production phase.

So, what goes wrong?

There is no universal standard for feasibility studies and study processes remain largely unchanged in the past 20 years leading to an imbalance between technical, social and capital raising requirements.

“However, the parameters for projects have changed greatly; mines are becoming bigger, deeper, steeper, more remote and higher risk to develop owing to lengthy approval timing, community opposition or lack of social license and as a result, are far more susceptible to delays or cost overruns than ever before,” Irvine said.

“Too often, companies spend the wrong amount of time and money on misaligned concept and prefeasibility study stages, and not getting the correct balance of detail and certainty from the technical components than is warranted at this stage of the project.

“With project proponents’ appetite for risk generally at an all-time low, decision-makers are often trying to eliminate as much risk as possible, demanding increased detail and certainty, and this is driving costs in the feasibility phase.

“Where too much has been spent in the early studies phase, few companies or decision-makers have the confidence to walk away and can keep projects alive longer than justified.”

According to Siecap, risks are also often poorly understood. Strong experience will identify the fatal flaws and how sensitive a project is to volatile parameters like commodity prices or environmental concerns. Good project managers and experienced teams play the most valuable role in aligning and prioritising core elements of a good feasibility study.

While the best projects will still get funded, raising capital for projects has been getting harder particularly in the upstream space where uncertainty on timing and hence return on investment is a key consideration.

Irvine said that investors are looking for lower risk, higher shareholder returns and stronger capital discipline from their targets. 

“With a reputation for high levels of spending, gold plating assets or not living within its means, the resources industry is struggling to compete with alternate investment streams like technology, money markets and treasury securities.”

Requirements for Feasibility Success

With at least 25 percent of projects failing post feasibility, Mr Irvine said it is vital that a feasibility study ensures it balances the requirements of technical, economic/commercial, social/environmental factors and critically prioritises capital raising requirements.

A rigorous feasibility study must to be managed in stages to meet the clear objectives and scope of the stage the project is trying to move through, be supported by robust research, validate the value and cost drivers of the project, be subject to independent review and address core concerns of the audience including critical success factors. 

About Siecap

Siecap is an independent project management and advisory firm offering services across the project development lifecycle including advisory, feasibility studies, as well as project assurance and independent review services and project delivery. siecap.com.au

BADC

Great Barrier Reef Campaign Wins BADC ‘Best of Show’ for Publicis; Industry Veteran Inducted into Hall of Fame

Publicis Australia takes out Best of Show at the 2019 Brisbane Advertising and Design Club (BADC) Awards for their Great Barrier Reef campaign, scUber, for client Tourism and Events Queensland, collecting the largest overall haul of 18 medals and finalist placings.

Winning three gold, two silver and a bronze for the scUber campaign, chairman of judges Dantie van der Merwe said, “In this serious environment we live in it’s getting harder and harder to be fun. It’s even harder to create awareness for a very serious issue in a fun way. It’s this perfect balance that made this work a clear stand out.”

The Great Barrier Reef is a world heritage listed natural wonder, but negative media coverage following bleaching events had hurt its reputation worldwide. Tourism and Events Queensland needed to change the conversation and stimulate global tourism interest in the reef. Publicis’ solution: create the world’s first rideshare submarine on the Great Barrier Reef, called scUber, by creating a global partnership between client Tourism & Events Queensland and Uber. From the window of the submarine, Publicis and TEQ showed the world the reef like never before, a unique and vibrant underwater world teeming with life.

The campaign results were spectacular, generating a massive 4,320 pieces of live global news coverage and over 4.5 billion opportunities to see the campaign. The publicity coverage was valued at over $130 million (ASR). View the Best of Show piece here


Video advertising delivery specialists Peach sponsored the BADC Awards which were held on Saturday night at Howard Smith Wharves in Brisbane. With nearly 600 people in attendance, the awards night, hosted by Daniel Connell, was the largest in recent years. A quality field of over 640 entries vied for recognition in over 90 categories.

ROMEO Digital followed with the next overall number of medals and finalists, awarded a total of five gold, three silver, three bronze and another three finalists. ROMEO was awarded for their outstanding digital work for client Queensland Museum for Anzac Legacy Gallery and Anzac AR Correspondent App and also for Queensland Surf Life Saving for Life-Fi. Taking home Gold for Innovative Use of Digital and UX Design – Life-Fi is a wireless network that only works between the flags on the beach where beachgoers can connect their phones and receive critical information on beach conditions in their own language.

The night also belonged to a number of smaller independent agencies with JSA Creative, Flip, GrowthOps, and Theola also taking home record medal hauls.

Client of the Year was awarded to not one, but two clients. Presenting the first award to Queensland Museum for their work with ROMEO Digital on the ANZAC Gallery and AR App, Dantie van der Merwe said: “The first winner actually made the judges quite jealous. This work was big, intelligent, world-class in its digital thinking and rounded off with a beautiful commitment to craft.”

Signet Packaging was also awarded gold and bronze for their work with small independent agency Brainheart for their work: Official Packaging Supplier of Air Guitar Australia. van der Merwe said: “The judging panel felt that it’s as important to reward the crazies, the fun and the entertaining. The power of humour is often underrated in today’s serious world. It’s refreshing to see fun creative work for a category that could be considered dull and boring. Every client should study this work and ask themselves the question, ‘Are we being brave enough?’”

Hall of Fame Induction

Inducted into the BADC Hall of Fame with a number of heartfelt nominations was Rob Kent, recently retired managing director of the mighty Mojo.

Former Mojo managing director Rob Kent inducted into BADC Hall of Fame

Jo Millington, client service director of VMLY&R said of Rob: “The suit of all suits, the iconic Rob Kent. Rob steered Mojo for over 25 years and his impact continues to flow throughout our creative industry today. He hired, (sometimes fired), mentored, shaped and influenced the industry’s best and brightest. People left, they often returned. He created and sustained one of the most revered agency cultures in Brisbane advertising and he made magic for his clients.”

BADC president Stuart Myerscough said: “What a fantastic night with the industry celebrating some truly fantastic creative work. Both the volume and quality of world class work on display is a real testament to the health of Brisbane’s thriving creative community. It’s also fantastic to see not one, but two clients of the year getting acknowledged and I truly hope this inspires more clients to be bold and place greater trust in their agencies, working with them in partnership. Fortune favours the bold, but without client bravery, some of the most innovative ideas can end up in the bottom drawer.”

All the finalist and medal work can be viewed online at badc.com.au