webcasting

Expand Your Engagement Through Webcasts and Podcasts

An important consideration in building your brand is to engage with your audience in varied and creative ways. These days, your brand persona is needed to be replicated across multiple mediums and not just in static formats. Your customers are looking to engage with you in different ways than in the past.

With the power of audio and video, connecting with customers and a broad audience in an informative and intimate manner is possible on a regular basis, inexpensively and from the comfort of your own office or home.

Webcasting has accelerated over the past 12 months with the interruption brought on by the pandemic. With it not being possible to be physically present in many instances, webcasting has proliferated, offering an opportunity for brands to engage with their audience from a digital perspective. 

Services such as Zoom, Google Meet, and Teams have proliferated, not just as a means of hosting internal meetings, but as a way of presenting information and insights to audiences.

Webcasting has proven popular with event organisers to live stream events, where the audience can be opened up to many more people than can likely attend in person, and at a greatly reduced cost. 

This type of rich content can be used to build loyalty between a brand and its customers. The ability for interaction is also very important, with viewers able to interact during the webcast and also via social media platforms. 

The Power of Audio

With low production costs and few barriers to entry, podcasting as a medium is available to nearly everyone. The popularity of portable music players and smartphones has only made accessibility to podcasts easier.

Audio is still a very powerful medium, and smart brands are using it in creative ways as a powerful marketing tool. It is also a good alternative to video. Not everyone is comfortable using video, so an audio recording can be a viable alternative. People often listen to podcasts because they have an affinity to the speaker and are willing through subscribing to receive regular episodes. 

Leading Australian podcaster, Mamamia, has recently launched its latest bespoke podcast series in partnership with Westpac to help women navigate the financial side of everyday life.

What The Finance’ is an eight-episode podcast co-hosted by ex-accountant and financial educator, Melissa Browne, and actress, author and advocate Pallavi Sharda. From Savings and Debt to Housing, Investing and Relationships, the series will assist young women looking to make more informed decisions about their finances. 

There is easy to use software to help you record, create and host your podcast and will help you distribute it to multiple podcast platforms.

RGC’s Fixed Income News publishing platform has used Anchor to host its new podcast series, Fixated, which has provided access to other popular hosting services such as Google Podcasts.  

RGC Media & Marketing has its own digital studio available for Podcast and Webcast recording. If you would like to talk to us about how these opportunities can help reach new audiences please contact us on 1300 854 502 or info@rgcmm.com.au 

future of travel

Global Futurist Chris Riddell Wants You to Think About the Future like a Technology Company

HIGH-SPEED change is the new disruptor in the travel industry and the rate of change in the next three years is going to shape and transform society for the next 100 years in a way that we’ve never seen.

Futurist Chris Riddell believes that our future will see a complete reinvention of everything that we see today on planet Earth.

He was presenting in Sydney some of the key changes on our horizon to delegates at Flight Centre Travel Group’s annual event, Illuminate, dedicated to informing and providing insights into the global corporate travel industry.

As a futurist, Riddell looks to see how “humans and business are adapting and changing to see what we can do to get ourselves ready for the future.”

His presentation focused on how the travel industry is going to change and why delegates need to be an extension of what’s happening within the human part of this change. According to Riddell some of the main disruptions shaping our future include:

The Amazon Effect

For the first time in history we’re witnessing on a large scale an online business, Amazon, moving into the offline space. Amazon’s US$13.7 billion purchase in 2017 of bricks-and-mortar organic grocery chain Whole Foods Market sent the share prices of major grocery retailers plummeting overnight. This purchase was the reverse of the mainstream progression of businesses moving from the physical to the digital. Overnight, Amazon became the biggest bricks-and-mortar retailer in the U.S. by market capitalisation and in doing so shifted us into a world of ‘category killers’ ruling industry.

The big question remaining is which other oppositional business is going to buy up traditional organisations. Might Facebook buy Costco? Will Twitter buy Target?

In the business of data, Google (Alphabet) is the biggest data company on earth – there is no close number two. We’re leaping into a world where category killers are dominating industry.

Trust Issues

We’re emerging from one of the biggest trust crises we have ever had. Our trust in organisations in the private and public sectors is at an all-time low. Data crises including with Facebook and the Cambridge Analytics scandal have eroded trust in those companies whose business is data. Similarly, the Volkswagen emissions scandal and consumer confidence in the U.S. along with many other public corporate crises has dented our trust in many big brands. The question then is how do we move ahead? 

Riddell believes that trust fundamentally is not going to go back to previous levels and that we will have to reinvent trust to be able to move forward. He says technology will be an enabler for us to reinvent trust. In the tech sector, the makers of wearable technology are faring better when it comes to trust – the value of the experience we get from wearable devices, for example, compared to the data we share is on parity, and this puts us in a place of trust with these brands.

Feeding the beast

The truth is though that we are worried about robotics, technology and our future. Nearly everything we do, from getting on an aeroplane, checking into a hotel, hiring a car, involves generating a lot of data, which ‘feeds the beast’ in terms of telling companies about our likes, habits and preferences. In order for many interactions with companies and their apps to succeed we need to keep feeding them a whole lot of data. Data is one of the most important resources that we have, and it truly has become the ‘new oil’. In order to win trust with customers, you need to create exceptional value every single time.

One of the fastest growing sectors in the world is the healthcare sector where the accumulation of data is presenting many opportunities but also structural and privacy concerns. The ability to run your own heart tests through portable technology that will become more accessible is mirrored by companies like 23andme.com, where you can send off a $100 test sample to a company and receive in return a full DNA spectrum on your health. This is prompting many people to start seeking treatment for conditions that they don’t yet have and putting severe strain on the health system.

Addiction to technology

We live in a new age where we are addicted to technology and yet are continually distracted by it. Technology from companies like Apple and Microsoft is now invading even personal intimate offline moments we are meant to have with each other. Consumers now have more technology power in their pockets than many organisations have, and replace their technology faster. This has created a power balance shift, where consumers now own the experience and will dictate the experience they will want to have with us. What we have to do now is keep up with this data transfer and reinvent ourselves.

The sharing economy, block-chain, augmented intelligence and the internet-of-things are the changes that are going to be impacting the travel industry and anyone connected to travel. What this means is that organisations are now getting so much data and opportunity to get insight from individual human beings than we have ever had before. No longer can we just ‘pigeon-hole’ people, but we have to use this data to create tailored, individual experiences. ‘Augmented intelligence’ is about blending humanity and technology together to create experiences that just a few years ago you never thought were possible.

Chris Riddell’s challenge is: “If you want to be in business beyond tomorrow, you need to start thinking about the future like a technology company. You have to keep up with this relentless pace of change that we are going through. Your job is to see where the opportunities lie for you, because this is the most exciting time to ever be a human being on planet earth.”

Illuminate 2019 was supported by Flight Centre Travel Group’s corporate businesses – FCM Travel Solutions, Corporate Traveller, cievents, Stage and Screen Travel Services and 4th Dimension Business Travel Consulting.


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Orefox launch provides Artificial Intelligence for Mineral Exploration

Mineral explorers are now able to reap the benefits of using artificial intelligence and machine learning to analyse large amounts of geological data in identifying possible mineral deposits with the launch to market of a new data analytics solution.

Brisbane-based analytics and technology company Orefox has begun working with Mining Projects Accelerator (MPX) in assessing data identification of drill targets on prospective gold and copper targets in Australia. 

Orefox is the company commercialising the research undertaken by Quantum Geology on Artificial Intelligence and deep learning driving ore discoveries. 

Orefox founder and CEO Warwick Anderson said it was satisfying to bring the offering to market after several years of research and development culminating in securing MPX as a foundation client.   

“We’ve developed a system that utilises a hybrid artificial intelligence capability to analyse huge amounts of geological data and then collate patterns in that data,” Mr Anderson said. 

“The patterns uncovered by this process are patterns that a human geologist could never see as the datasets are simply too large and complex for a person to make sense of.

“We are delighted that MPX, who are the foundation client for Orefox, could see that this technology can accelerate the discovery of new ore deposits for them.”  

Orefox has participated in the Unearthed Accelerator Program.  Parent company Quantum Geology also counts Queensland University of Technology (QUT) as a shareholder through their QUT Bluebox company. QUT Bluebox is the innovation, venture and investment company for the university.

At a time when mining investment is rising and the need for new discoveries to meet future demand is high, Orefox is providing these services to market not to replace traditional exploration, but to work with client’s geology teams to accelerate the discoveries. 

“Our mission is to put our clients at the centre of geological data science innovation, allowing them to make bigger mineral deposit discoveries, faster,” Mr Anderson said.

MPX Co-founder and Director Grant Wechsel said the technology had the potential to help fast track the development of suitable projects.

“We believe heavily in the use of this technology from Orefox to help us analyse data and more accurately identify drill targets, which will help us focus on moving suitable projects forward in an accelerated time frame,” Mr Wechsel said.

Orefox has officially launched to market after Mr Anderson spoke at the Geological Survey of Queensland’s Digging Deeper 2018 forum and announced the commercialisation of the Quantum Geology research.  

In addition to their founding client, Orefox is speaking with a number of ASX-listed companies about providing services and welcomes enquiry from other interested parties.

About Orefox.
Orefox works with mining companies to put them at the center of geological data science innovation. Our artificial intelligence and machine learning allows companies to increase efficiency and success in finding new ore deposits. www.orefox.com