Australia Ranks Fifth Top Selling Market in Alibaba Group’s 2015 11.11 Global Shopping Festival

Chinese rush to purchase Australian infant formula, adult milk powder and collagen products

Brisbane, Australia, December 1, 2015 – Chinese online e-commerce giant Alibaba Group has announced it generated more than US$14.3 billion of gross merchandise volume (GMV 1.) worth of goods from this year’s 11.11 Global Shopping Festival, an annual shopping event hosted by Alibaba Group also known as Single’s Day. With globalisation being one of the key main themes of the 24-hour shopping festival, Australia was ranked the fifth top selling country to China.

Throughout this year’s 11.11 Global Shopping Festival, infant formula, adult milk powder and collagen products from Australia have been the top three popular products that are well sought after by Chinese shoppers. Australian businesses have been selling its local products directly to Chinese consumers through Alibaba Group’s cross-border B2C platform, Tmall Global. Tmall Global is an overseas platform and an extension of Alibaba’s B2C Tmall business in China that allows international merchants and retailers to sell products to Chinese consumers without having a physical presence in China.


Ken Ma, head of Australia, New Zealand and Japan regions for Tmall Global says the growing Chinese middle class has high demand for superior-quality products and services which Australian companies are able to provide.

“Chinese consumers are willing to spend money on imported goods in response to their concerns over product safety, while Australian products are known to be high in quality. Through Tmall Global, Chinese consumers are able to access a wide range of Australian goods which are not easily accessible to them in China unless they travel to the country,” says Ken.

“The demand of these products on Tmall Globall is a testament to the reliability of Australian brands and shows how easily Australian suppliers can connect to Chinese consumers and grow their businesseses.”

Chemist Warehouse was the first merchant on Tmall Global to reach RMB10 million in sales only 46 minutes after the sales launched after midnight on November 11.

Strong demand for infant formula in China saw Australian companies record high sales, with A2 having sold more than 43,000 cans of infant formula by 12pm noon during the sales day.

Adult milk powder was Australia’s second best selling product at the Global Shopping Festival, with Devondale selling 120,000 bags of full cream instant milk powder in the first 20 minutes. Collagen products was the third best selling product category from Australia.

Globally, the top five categories from this year’s 11.11 Global Shopping Festival were women’s apparel, men’s apparel, maternity and baby care, large appliances and sports and outdoor equipment respectively.

Key highlights of 2015 11.11 Global Shopping Festival:
-Sales from Single’s Day 2015 were up 60 per cent on the 2014 event (2).
-Mobile transactions accounted for approximately US$9.8 billion or 68.7 per cent of total sales from the event  – an increase of 158 per cent compared to 2014.
-The total number of mobile buyers on Alibaba’s and Taobao Marketplace was 95 million.
-Alibaba’s Alipay processed a total of 710 million payment transactions and processed 85,900 transactions per second at peak.
-Alibaba’s AliCloud processed a total of 140,000 transactions per second at peak
-More than 16,000 international brands with completed transactions.
-33 per cent of total buyers purchased from international brands or merchants.
-Alibaba’s logistics partner and affiliate, Cainiao Logistics, received 467 million delivery orders during the 24-hour shopping period, more than 15 times the daily average of 30 million orders and representing a 68 per cent year-over-year increase form 278 million orders in 2014.
-Cainiao Logistics also generated more than 120 million e-waybills, a system created by Cainiao Logistics that shares shipping information among delivery firms, customers and merchants.

For more information and content about the event, please visit here:

1) Gross merchandise volume (“GMV”) is the total amount settled through Alipay on Alibaba’s China and international retail marketplaces. All 2015 11.11 GMV and other figures are subject to final auditing following conclusion of the event.
2) Alibaba Group’s operating results disclosed in this press release are denominated in RMB; year-over-year comparisons and growth rates are calculated on the basis of RMB amounts and are not affected by foreign exchange rate fluctuations.