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Villain Now An Award Winner

Villain is proud to announce its first major award sharing in a Bronze PICA (Print Industries Craftsmanship Award) for best offset printed brochure or book after having the Villain designed & managed Aquis Farm Stallions 2016 booklet submitted to the Print Industries Association Australia (PIAA).

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Print manager Dave Guyatt who nominated the Aquis Farm project for its nominated category was naturally rapt with the award.

“I was thrilled to receive the award. Many long hours and a tight schedule were part of this job and for it to come away with a bronze was a great result for my team as well as my client Villain and obviously their client Aquis Farm.”

Designer and Project Manager Chris Ahern said it was a fantastic team effort that required foresight and a ‘gutsy approach’ from the client in addition to a ‘can-do’ attitude from print and paper suppliers.

“Dave (Spot Productions) and Corinne (K.W.Doggett Fine Paper) were fantastic throughout the process. After the initial brief with Aquis Farm management, it was made clear to us that this particular piece was not only going to be the major marketing vehicle for their new stable of world-class stallions, it was also going to be the flagship promotional item of their new brand identity.”

Initial Concept Mockup

Initial Concept Mockup

“It needed a quality design and a sophisticated finish and we set about preparing the team that could deliver that.” “Turns out, that team is now an award winning one which I couldn’t be prouder of.”

“It has fuelled the fire for us to get more of our great work in front of some industry eyes in 2017.”

From concept to completion, The Aquis Farm Booklet carried the emerging Aquis Brand through purposeful embellishments, thoughtful paper stock and an earthy, tactile finish befitting a dynamic and prestigious industry steeped in tradition. Ahern said the Stallions booklet for 2016 is the first piece of the puzzle in creating that level of sophistication the brand needs to thrive in an industry where others don’t seem to have positioned themselves accordingly.

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“We’ve worked hard with Aquis Farm throughout 2016 to develop an emerging identity within the thoroughbred racing industry that positions them as the Premier Thoroughbred Farm In Australia.”  “We identified an opportunity for Aquis Farm to leapfrog some competitors and this seems to be happening already.”

“To be a leader in its space is a long-term goal for Aquis Farm but one which seems attainable at an ever-increasing pace because of their rapid success.” This is all down to the forward-thinking staff at Aquis Farm which always brings out the best in us.”

“They challenge us and we challenge them… it’s a healthy, robust relationship that keeps us producing good work at a fairly sharp rate.”

The case study behind the production of the Aquis Farm Stallions Booklet can be found here.

Villain whole-heartedly thanks all involved in the process, especially the PIAA for recognising the work.

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Ben Ready

Ben Ready is the Managing Director and co-founder of RGC Media & Mktng. Over the last 20 years he has worked as a journalist, public relations consultant, marketing executive and entrepreneur. He is also the Managing Editor of MBA News Australia (www.mbanews.com.au).