RG Communications Launches Short Order Content Portal Content On Demand
Leading Queensland communications firm RG Communications (RGC) has today launched a short-order content portal designed to streamline one-off, custom content sourcing. Content on Demand has been more than six months in development and is underpinned by an intuitive content briefing system called EziBrief. The site allows customers to order a range of content types by completing the briefing form. The brief is then assessed by one of RGC’s in-house editors and assigned to either an in-house writer or external subject matter expert. RGC is one of Queensland’s most experienced communications, content and creative firms with extensive experience in brand publishing and content. The company owns and publishes MBA News Australia and the primary content partner for a range of independent publishers, including TheUrbanDeveloper.com Content on Demand Founder Ben Ready said the portal was designed to provide large brands and SME’s with efficient access to quality content producers, without the hassle of auctions or constantly sourcing new suppliers. A range of content pieces are available to be ordered through the site, including media releases, feature articles, advertorial/editorial, testimonials, white papers, blogs and case studies. “The site was borne out of our own frustrations with peer-to-peer marketplaces where expectations around quality are rarely met by the reality,” he said. “Content on Demand is designed to fill the gap for clients who know what they want and want it done at an affordable price by local writers with local knowledge.” Each Content on Demand project is priced based on the quality of the brief and the expertise required to produce the content. “Our writers and editors are professional content experts with many years experience with pricing reflecting that expertise…there are plenty of freelancing sites where you can get content cheaper but at what cost?” Mr Ready said smaller companies increasingly understood the importance and value of content marketing, but lacked the internal resources to generate consistently, high quality content. “Many SMEs struggle to keep up with the volume of content required to feed effective content, social and digital marketing strategies,” he said. “Good quality content that engages an audience The new site was designed and built by RGC’s in-house digital design business Villain Designs. RG Communications was established in 2014 by Ben Ready and Brenton Gibbs and services a range of clients across the tourism, travel and property industries. Clients include AirAsiaX, Oliver Hume, Daydream Island, Devine Limited, FIIG Securities and Tourism and Events Queensland (TEQ).