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Media engagement

FIIG Securities

RGC was engaged by FIIG Securities in 2009 to help grow their profile and consumers’ understanding of the bond market.


We implemented a range of tactics including developing educational collateral, a media familiarisation program with key media and a targeted media engagement campaign.


Prior to our appointment FIIG had received little or no media coverage and there was little investor understanding or appreciation for the value of bonds as part of a diversified investment portfolio.


Today the company has more than 200 employees and office in five states.


RGC has contributed to this success by securing a range of profile-enhancing opportunities, including;


  • Daily crosses to market commentators on Sky Business.
  • Fortnightly column in The Australian newspaper
  • Bi-monthly column in leading financial planning publication Money Management
  • An average of more than 20 media mentions every month

CLIENT: FIIG Securities