simPRO Appoints NZ Executive To Drive Growth

Richard Pratley
Richard Pratley

Global software group simPRO Software has launched a major growth drive in New Zealand as it looks to cement its position as the country’s most popular job management software for the trade services industry.

The company has appointed experienced electrical industry executive Richard Pratley as New Zealand General Manager with responsibility for overseeing a major expansion of the company’s presence in the local market.

Prior to joining simPRO, Mr Pratley was General Manager of Trade Business at Gerard Lighting in Auckland. Before joining Gerard he spent nearly 12 years in different positions at Schneider Electric, including as General Manager of the company’s Buildings Business division.

As part of his role with Schneider, Mr Pratley was responsible for implementing the simPRO Software platform across the NZ service business with more than 20 users.

simPRO Software provides leading-edge job management software for the trade services industry. The cloud-based system helps users to refine processes, improve profitability, and increase productivity.

The software is of most use to operators in the electrical, plumbing, HVAC and security industries and is currently used by a number of established brands in New Zealand, including Laser Group and Aquaheat.

Clients range from small contracting operations through to corporate enterprise with thousands of staff. The simPRO business management platform has more than 2,500 clients and 80,000 users around the world.

The company was founded in Brisbane, Australia, and now also has offices in Boulder, Colorado (United States); Auckland, New Zealand; and St Ive’s, England.

As part of the company’s aggressive growth campaign in New Zealand it plans to rapidly grow its local support and sales teams with staff expected to double over the next six months.

Mr Pratley said the decision to join simPRO was partly based on his experience of the product while working at Schneider.

“It is a great platform and the benefits we were able to generate at Schneider were far more than we expected,” he said.

“With a good understanding of the product and the needs of the market I am confident we can help more customers transform their businesses with simPRO and increase our market penetration.”

“With the investment of time and resources we expect to be able to grow the customer base fairly quickly with the goal of having 400 subscribers within the next 12 months.”

simPRO Software CEO Brad Couper said the appointment of Mr Pratley and the planned expansion of staff provided the company with the capacity to continue growing its subscriber base in New Zealand.

“We will be looking to significantly expand our foothold in New Zealand and the US over the next couple of years and our investment in new offices and new people is testament to the confidence we have in the the local market,” he said.

simPRO Software develops business management cloud solutions for the trade services industry. It’s products are designed to optimise business workflow to refine process, improve productivity and increase profitability.

simPRO also offers a mobility solution for the trade and service industries based around the Connect mobile app which gives field staff complete control over the administration of individual jobs including the ability to process payments on-site using a customer’s credit card. The simPRO mobility suite also includes eForms, which digitises a company’s existing paper based forms.

Established in 2002, simPRO Software is a Brisbane based software company which is the global leader in job management software for the services and contracting sector. The company’s clients range from small contracting businesses to mid-sized businesses through to large enterprises with thousands of staff.

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