Content Marketing For Property & Real Estate
The property and real estate marketing landscape is ever-changing, find out how you can keep up in this hyper-competitive environment by downloading our complementary whitepaper.
Tried & Tested Advice
Property Market Specific Insights
RGC have a strong and successful track-record in crafting bespoke content marketing strategies for the property market. Your industry is as important to us as it is to you.
Content Marketing Q&A
Hear From Industry Leading Professionals
Propertyology's Simon Pressley and The Urban Developer's Adam di Marco give us the inside scoop on how content marketing is a fundamental aspect of their marketing strategy.
The Introductory Content Marketing Toolkit To Help Managers, Marketers & Agents In The Queensland Property Industry
With 17 pages packed full of relevant and genuinely useful insights, infographics and strategies; this whitepaper is ideal for those looking to get a leg-up in the property and real estate industry. Here's an overview of what you'll get:
Not sure where to start? Let us introduce you to how content marketing can change your acquisition model for the better.
Six real-world reasons why content marketing is becoming the cornerstone of the modern agency's marketing strategy.
The award winning Managing Director of Propertyology explains how content marketing works for him.
We look into the scientific facts behind storytelling and how it influences us every day.
Creating content is one thing, but creating successful content is another. Where do you start? What content are your customers looking for?
Learn how increasing the volume and relevancy of your content can foster relationships with clients throughout their lifecycle.
We ask the co-founder of The Urban Developer about the role content plays in growing the largest community of property industry professionals in Australia.
Trust is a pivotal element of converting leads into sales, we get down to brass-tacks with examples of how to build confidence through content.
Without an effective system, content creation can be a complex task. We look to a model for guidance that may surprise you!
Struggling to COPE? The tried and true Create Once, Publish Everywhere model has evolved, we explore CORE and it's benefits.
Your brand has a personality that allows customers to connect to it emotionally. We explain how to harness it to foster stronger customer relationships.
We understand, in the end it all boils down to sales. So how do you assess whether your content is performing the way you want it to? What metrics should you care about?
About The Author
Ben Ready - Managing Director, RGC Media & Mktng
Ben has been a journalist, communications and marketing professional for more than 20 years. He started his career as a journalist with Quest Newspapers in Brisbane before stints as a business writer with Australian Associated Press (AAP) and Dow Jones Newswires in London.
In 2003 he joined a small Brisbane media publicity firm as a consultant and became a director in 2007. He created the company’s in-house creative studio (now part of RGC) and niche publishing site MBA News Australia.
Download The Free Whitepaper Now
Make 2020 the year you build a strong digital presence for your business by creating an effective content marketing strategy using our fundamental techniques.