Despite many claims there are only a few real social media ninjas out there. While many businesses and individuals are doing it pretty well, there’s always room for improvement. However, there are some basic errors that too may accounts still make. Don’t get caught out making these obvious errors in your social media management. Poor profile We’ve all visited a page or profile and not been really sure if it’s the place we’re looking for or relevant at all to our needs. Make it obvious what you’re about and if you’re a business provide relevant contact information and a summary of exactly what you do or the products you are offering. If you don’t it could be costing you dollars. Make sure you fill out your profile information in full and provide information people want about you. Don’t leave them in the dark and create a bad first impression. They will go elsewhere quick smart. Buying followers Avoid the temptation to buy followers. While it may sound tempting to buy a thousand new fans for ten bucks the reality is that they are largely fake accounts and won’t engage with your content. Authentic engaging content is the holy grail and this will bring real fans who want to follow you for a reason. It’s the old tale of the hare and the tortoise as far as building a real following is concerned. Not monitoring conversations There’s no point building up a broad following if you’re not going to listen and take notice of what people are saying about you. You can gain valuable insight and feedback about your business from what people are saying about you – warts and all. If you’re not paying attention you will miss out. If you’re attentive and prepared to interact you will be seen as authentic, caring and open for business. There are many free and paid tools out there that can help you monitor and track conversations and sentiment. Meltwater, Hootsuite and Sprout Social are some of the better ones. Otherwise, just look and listen each and every day. Call to action (CTA) If you are wanting a visitor to do something; buy, refer, ask something, then you need to entice them to do just that and provide the way to do it. Make sure you provide the link and let the person know what they’re being lead to – ‘Click here to to take control of your financial future now.’ Having no CTA just leaves them hanging and ultimately frustrated and unfulfilled. You’ve done the hard work in getting them there; don’t forget to close the deal. Poor scheduling You want to make sure that your audience is seeing your content. You need to understand them and their online habits amongst other key demographic information. Give your posts the best possible chance of being seen. Don’t post when your audience is less likely to be there. It can be a bit hit and miss sometimes, but you can build up an understanding of the best times to post. Monitor your engagement and reach by day of the week and time and start looking for any patterns. Most good social media tools will feature a scheduling function to help schedule pre-prepared content to post at times you desire.