It seems like everyone today says you need content marketing. But why?
Content marketing has proven to be effective because it educates rather than pushes products or services. It allows consumers to engage and learn, making their own informed decisions through the different forms of content your create.
When it comes to search rankings and having an online presence, the importance of developing solid, relevant content cannot be stressed enough.
If you’re still not convinced here are six reasons why you need to incorporate content marketing into your overall marketing strategy:
1. Positions your brand as a leader
Producing and curating great content will position your brand as a leader in its field, helping to push word-of-mouth recommendations. This is particularly important as consumers today are less likely to trust sales messages. Establishing your reputation as a leader through word-of-mouth is much more valuable than paid endorsements and advertising.
Creating content is largely about increasing brand awareness. The more real, relevant content you produce, the more likely it is to be shared online and gain exposure. When your content does get shared on social networks it’s going to rank higher in search engine results, helping to boost your business and brand’s visibility online.
One of the main reasons businesses invest in content marketing is to improve or increase sales. By aligning your content with your customer’s needs it encourages them to take action whether that means booking appointments, purchasing your product or hiring your services.
Traditional marketing tactics such as social media accounts, pay-per-click and digital banner advertisements don’t work well without any actual content to promote. To drive traffic to your website you need well produced content to advertise and click through to. This content is the reason consumers will come to your website and return in the future.
5.Keeps your website up to date
As your business’ website is usually the first point of call between you and your customer it’s important that it makes a strong first impression. A sparse, stale website is much less engaging than one with a wide range of interesting content and images. Customers who are researching their options will often visit numerous websites selling or offering the exact same thing. If your website stands out with new and relevant content, it’s more likely you’ll win the business over your competitors.
Building relationships with your target audience is key to growing your business. To build these relationships you must establish yourself as a reliable source, a place consumers come to find the best product or service. By offering customers engaging content you are successfully building these relationships. Once there your customers will return the favour through referrals and word-of-mouth recommendations.
Content marketing develops relationships with customers through each stage of the sales cycle. More sales convert when the customer trusts the brand. If you haven’t taken advantage of content marketing in your business strategy, what are you waiting for?