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5 Social Media Tips For Tourism
If you’re in the tourism industry and looking to enhance or begin your social media and online presence, then there’s some key considerations to think through and some planning required. Have a look at what other successful businesses are doing and learn from their efforts.If you employ an imaginative and informative content strategy it will help in SEO and have your business rank more highly on search results. If you give potential visitors value in terms of superior content, they are more likely to have a connection with your brand. 2. Be authentic Be real and believable. The effect of ‘gilding the lily’ can be a loss of confidence in your business by visitors and result in negative online reviews and an erosion of trust with your audience. Show what the experience is that visitors can truly expect – accommodation, activities, scenery, food and most importantly the character and characters around you. A rising tide floats all boats, so the more you can accurately enhance the profile of your region the better for you. There’s not a finite amount of success available. 3. Involve your audience Social media is very much a two-way street. Interact with and have a conversation with your online community. Ask questions, ask for feedback and invite them to contribute content. You’ll be amazed at how many gorgeous photos, stories and experiences can be shared from your own visitors.
They’ll give you honest feedback and recommendations. Thank them for their reviews and don’t ignore their communication – good, bad or otherwise. Consider what competitions, promotions or incentives you can run on your platforms, big or small. Encourage guests to tag your accounts on their posts on their own pages. 4. Employ a content marketing strategy A lot of great content doesn’t happen by accident. Much of it is planned and thought out. A simple but effective tool is to utilise a content marketing strategy and it can be as simple as using a calendar. This can be a spreadsheet, online doc, or paper diary.
- What advice pieces can we create?
- Consider the time of year e.g. Christmas, Easter or school holidays
- List local events we can post about
- Look at seasonal opportunities
- Are we running any promotions for specific booking periods?
- Look at a theme for a certain period – e.g. to coincide with Mothers’ Day, or a local food festival.