Why Short And Sweet Web Content Always Wins

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We live in a world that is constantly moving.

Every day people are being bombarded with messages, whether they are advertisements on the local bus, text messages on their smart phones or the latest posts on their Instagram, Twitter or Facebook feeds.

If you want to cut through the noise with your web content, your message needs to be on point. Here’s how:

1. Be Brief

Your web content should always be short and sweet. Why, you might ask? I don’t know about you, but my eyes tend to glaze over if I see a wall of text. In this day and age, it’s all too easy to click on a different story if you get bored. You need to grab the reader’s attention quickly and hold it. Be concise, but engaging.

2. Use Headings and Bullet Points

Remember what I said about text heavy content? No one likes it. Be kind to your readers and break up your content into easy, readable chunks. Use headings, subheadings and bullet points to draw attention to each section. Readers will appreciate this – they can quickly skim the content and determine if they want to read a particular section or skip it.

3. Condense Your Copy

One A4 page of content is more than enough to keep your readers engaged, but not too long that they will lose interest. An ideal word count is 250-400 words.

4. Images and Videos

As mentioned in points 1 and 2, readers are terrified of too much text. Keep their interest by interspersing your copy with interesting and relevant photos, graphs or videos. Hey presto! Your story instantly becomes more exciting.

5. Use Spell Check

Enough said.

So there you have it. These are just a couple of simple ideas for ensuring your web content is appealing and easy to read. Now go get ‘em!


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