An Optimist's Guide To Travel Marketing Whitepaper


An Optimist's Guide To Travel Marketing

The travel and tourism industries have taken their fair share of hits over the last two decades or so, but nothing has affected them like the COVID-19 pandemic – a disruptive force like we’ve never seen before outside of wartime.

This introductory toolkit has been designed to focus your tourism marketing strategy and better understand the value of content in driving sales and success. Download the whitepaper for free now, no email address required - it's yours.

Maximise Web Presence

Leveraging Search Engine Optimisation (SEO) and Search Engine Marketing (SEM).

Generate Quality Content

Learn how to create quality content to tell your story and fuel earned media opportunities.

Maximise Partnerships

Maximise partnerships including local and national tourism bodies.


Valuable Advice

Domestic Travel-Specific Insights

RGC has a strong and successful track-record in crafting PR and bespoke content marketing strategies for the domestic and international travel markets. Your industry is as important to us as it is to you.

Little Changes, Big Results

Easy Wins

We provide a few simple changes you can make to improve your marketing efforts that may have flown under your radar.

An Optimist's Guide To Travel Marketing Whitepaper

The content marketing toolkit for tourism and travel-centred businesses in Australia.

What's Inside?

With 12 pages full of relevant and genuinely useful insights, infographics and strategies; this whitepaper is ideal for those looking to get a leg-up in the post-COVID tourism world. Here's an overview of what you'll get:

Travel will return again, the desire and need to travel won't disappear for leisure and business markets. 

How to hone your marketing activities to be as effective as possible. 

Not sure where to start? Let us introduce you to how content marketing can change your acquisition model for the better.

Six real-world reasons why content marketing is becoming the cornerstone of the modern marketing strategy.

Creating content is one thing, but creating successful content is another. Where do you start? What content are your customers looking for?

Learn how increasing the volume and relevancy of your content can foster relationships with clients throughout their lifecycle.

Ensuring that you are maximising your marketing efforts by implementing these easy wins.

Brenton Gibbs - RGC Media & Mktng

About The Author

Brenton Gibbs - Director, RGC Media & Mktng

RGC Media & Mktng co-founder Brenton Gibbs’ corporate consulting experience includes providing strategy development and implementation to clients in corporate communications, media relations, social media, issues management, and investor relations.

Download It Now

It's time to bounce back, download our free whitepaper now, no email address required - it's yours. 

An Optimist's Guide To Travel Marketing Whitepaper