Client News

Australian Businesses Growing In China Through Alibaba Group’s Tmall Global E-commerce Platform

Australian brands and businesses including Blackmores, PharmaCare, Bellamy’s Organic and Jessica’s Suitcase are rapidly increasing their sales to Chinese consumers through Tmall Global, an extension of Alibaba Group’s overseas B2C Tmall business, which enables overseas merchants to enter China’s online retail market. China e-commerce giant Alibaba Group established Tmall Global in 2014 to enable overseas brands and merchants to access the Chinese consumer market with its large number of middle class consumers who are looking for high quality and trusted international products, not just luxury goods. These products include baby products, healthcare products, cosmetics, apparel and fresh food. Deputy General Manager of Alibaba Group’s Cross Border B2C Division Maggie Zhou is in Australia this week and presenting at the China E-commerce Roadshow hosted by the Australian Trade Commission. “By joining Tmall Global, merchants can conduct business online from overseas without the need for physical operations within mainland China and by leveraging China’s bonded warehouses in those pilot cities,” Ms Zhou said. Alibaba’s Tmall Global is using bonded warehouses backed by the Chinese government to allow Chinese consumers to buy online directly from overseas brands. For more information, please see video: “The retail opportunity in China is incredible with the Chinese middle class forecast to reach over 600 million by 2020. E-commerce is making transacting with this market possible,” Ms Zhou said. “Chinese consumers respect the quality of products originating from Australia and are specifically seeking them out. Health and product safety is important to them and authentic quality Australian products are now available like never before.” Jessica Rudd, the daughter of former Australian Prime Minister, Kevin Rudd, has just launched her store on Tmall Global, Jessica’s Suitcase, starting with a variety of products for mothers and babies, ranging from certified organic skincare to baby food. “Tmall Global represents a unique opportunity for Australian businesses of all sizes to have a go in the world’s most exciting market. Jessica’s Suitcase is thrilled to be bringing some of my favourite Aussie products to Chinese families,” Jessica Rudd said. Maggie Zhou said, “A Tmall online storefront is essential to the China retail strategy of leading global businesses and SMEs and is the most effective avenue for China market penetration. ”Cross border e-commerce is a top priority for Alibaba and we look forward to introducing more quality and genuine Australian brands to hundreds of millions of Chinese consumers on our platform.” Around 5,400 overseas brands from 25 countries and regions have opened stores on Tmall Global, which is used by a growing number of brands from the U.S., Germany, Australia, South Korea, Japan, Taiwan and Hong Kong as a stepping stone into China. Other Australian brands on and Tmall Global include Australia Post, A2, Foodworks, Gaia, JeansWest, and Jurlique. In addition, an official Australia country pavilion was launched last week on Tmall Global with curated online verticals aimed at providing Chinese consumers with a one-stop shop for popular products from Australia along with other travel and cultural information about the country. For more information, please visit: Australia Post helps SMEs to sell to China through their Tmall store by providing e-commerce listing services and logistics. Australia Post has signed an MOU with Alibaba Group to help Australian SMEs to sell to Chinese consumers. China has the world’s largest mobile Internet population with 527 million users (CNNIC, July 2014) and is also increasing rural Internet penetration. ENDS media enquiries to Brenton Gibbs About Tmall Global Launched in February 2014, Tmall Global ( is an overseas platform and an extension of Alibaba Group’s B2C Tmall business, which enables overseas merchants to enter China’s online retail market. By joining Tmall Global, merchants can conduct business from overseas without the need for physical operations within mainland China. International brands on Tmall Global benefit from the exposure to the hundreds of millions of visitors on Taobao Marketplace and Through Tmall Global, Chinese consumers have access to a variety of branded products sourced and fulfilled from outside mainland China.