Client News

PM Assistant Appoints National Sales Manager

Penelope ValentineLEADING software development company OurTradie has announced the appointment of Penelope Valentine as national sales manager. Ms Valentine, who will be based at the company’s Sydney office, will help drive national growth of the company’s software platform, PM Assistant. The software streamlines many of the daily tasks faced by property managers, including receiving and responding to maintenance issues and managing rental payments. Ms Valentine brings to her position an extensive knowledge of the property industry, with roles as co-founder of the Real Estate Project Australia and national corporate partnership and events manager for LJ Hooker. She has also worked at Ray White and McGrath Estate Agents corporate office. “Ms Valentine’s strong experience in sales and property and event management, her vast knowledge of the Sydney market and her extensive industry contacts make her the perfect addition to our team,” said OurTradie CEO Damian Hickey. “Her passion, determination and customer-centric approach will ensure she plays a vital role in PM Assistant’s future development.” Ms Valentine said she was excited to join a technology company that was delivering innovative new products for the real estate industry, particularly given her background in real estate, property management and business development management. “Once I saw the efficiencies that PM Assistant created and the fact that it saved property managers so much time, I knew it was a game changer for the industry,” she said. “I have been a property manager so I understand the complexities of the role. The automation of follow-up plus the centralised digital record of all communications drives greater profitability, creates systemised processes and gives property managers peace of mind that nothing can be forgotten.” She said she was looking forward to expanding the software’s presence nationally and overseas. “We believe that this will set a benchmark for the industry by creating more profitable businesses. I’m excited to help lead PM Assistant into its next phase of growth.” PM Assistant is a cloud-based solution working on web, ipad and mobile. For more information visit Media enquiries to Brenton Gibbs