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What RGCMM achieved for Providence

Providence South Ripley has become the first masterplanned residential community to partner with Nature Play Queensland (natureplayqld.org.au) as part of a comprehensive initiative to get kids off the couch, off their devices and back out into the great outdoors.

This partnership will help shape Providence into a place for children to play freely outdoors and was launched at a community Playbourhood Day today (January 23) where local kids enjoyed a host of outdoor games and cubby house building.

Providence is the largest masterplanned community in the Ripley Valley with nearly 700 families now calling the estate home.

Nature Play Queensland’s mission is to increase the time Queensland kids spend in unstructured play outdoors and in nature. It is founded on the understanding that unstructured play outdoors – nature play – is fundamental to a full and healthy childhood.

Nature play promotes a range of health benefits, including cognitive, social and emotional development, and builds resilience and creativity. Experiences in nature as a child also leads to environmental awareness and stewardship later in life.

Providence Project Director Michael Khan said the project was proud to be the first property development to form a partnership with Nature Play Queensland.

“Providence has always been about families and one of the things we hear from our community is about the challenges of getting kids out of the house to enjoy the outdoors,” he said. “We have amazing parks, paths and playgrounds but need to do more to teach children about the value of unstructured, outdoor play.”

“Importantly, when you come into a community and you can see children outdoors playing, you know that it’s a safe, happy and connected community.

He said Providence’s partnership with Nature Play Queensland would lead to a more proactive approach to integrating the principles of nature play into in the designs of parks and streets and the delivery of community activities and events.

There are a number of ways communities can be designed to encourage nature play, including;

·       Promoting walkability – ensuring pedestrian paths and cycleways linking throughout the community.

·       Welcoming front yard – front yard design helps bring back traditional neighbourhood connections as it enables people to say hello as they walk past, for kids to make friends and find playmates and to create a feeling of openness and connection.

·       Open space – Maximising open and community places and spaces for playing and connecting.

·       Safe streets – designing streets that are safer for kids by reducing speeding  and ensuring kids can play and connect and neighbours can walk and socialize.

·       Masterplanning – ensuring residential areas are well connected to community facilities like parks, schools and shops to encourage walkability and connection

Nature Play QLD Program Manager, Hyahno Moser, said the partnership was an important step toward prioritising the health and well-being of children in local neighbourhoods.

“Since Nature Play QLD launched we have been working with communities’ right across the state addressing rising concerns around the health and well-being issues associated with children’s inactivity,” Mr Moser said.

“Providence South Ripley is the first masterplanned residential community in Queensland to prioritise children’s play and we applaud them for applying Nature Play principals to create better play experiences for local children, helping parents raise resilient, happy and healthy kids in the digital age.”

“We hope this partnership inspires other communities to prioritise children’s play and create opportunities for kids to get off their screens and return to playing outside.”

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Client News
What RGCMM has achieved for Orchard Property Group


Brisbane’s southwest growth corridor is set for a new wave of growth after the launch of a new 650-lot, $120 million residential community in the heart of the Greater Flagstone Priority Development Area (PDA).

Orchard Property Group’s 53ha Pebble Creek South Maclean project hit the market with stage 1 comprising 46 lots starting from $149,000. Lots in the first stage range from 280sqm to 516 sqm (average 350sqm) and frontages of 10-16 metres.

The centrepiece of the project will be a major new 9.4ha, $3 million regional park comprising a multi-purpose sporting field, basketball court, outdoor ping pong table, adventure playground, dog off leash area and learn to ride precinct.

The new park will wind along Flagstone Creek with the developer set to undertake extensive remediation and revegetation along the creek to create a family-friendly destination.

Major civil works on the community have now commenced, including construction of a new $4 million bridge over the creek that will link the project to Mountain Ridge Road, South Maclean.

Orchard Property Group Managing Director Brent Hailey said Pebble Creek would provide a fresh, new option for buyers in the fast-growing Flagstone region.

Orchard Property Group Managing Director Brent Hailey

“The Greater Flagstone PDA has begun to build momentum over recent years, and we think it will be one of Queensland’s fastest growing areas over coming years as the nearby employment hubs really kick into gear,” he said.

“With Queensland experiencing strong interstate migration and a rapidly growing population and with Pebble Creek set to provide some of the most affordable land in the country close to a capital city and secondary employment hubs, we are confident the project will be a huge success.”

Mr Hailey said the new $3 million park would be a great asset for the entire South Maclean community.

“With the project nestled along the banks of Flagstone Creek, we had a unique opportunity to create an outdoor recreation and adventure destination that would be unmatched in the area and provide options for people of all ages,” he said.

While the built form of the park will entice visitors, park designer Dean Butcher of SLR Consulting said nature would be an integral part of the experience.

He said vegetation and ecology would be blended into every aspect of the park in order to prevent the feeling of over-urbanisation, and instead give residents and visitors the feeling of “being one with nature”.

“The playground, for example, is positioned so it feels like it is nestled within the trees and the picnic facilities are integrated with enough vegetation to provide plenty of natural shade,” he said. “A section of the park has also been allocated for rehabilitation and feature planting, providing a section that will one day reflect a time of uninterrupted forestry.

“The layout will embody the whole natural movement of water into the design, from linked facilities right down to the meandering pathway that is reminiscent of the flowing creek.”

Pebble Creek will be Orchard’s largest project to date and comes after the successful completion late last year of PineVue @ Maudsland (110 lots) and The Rise @ Thornlands (156 lots). Other completed Orchard projects include the $105 million Silkwood at Mount Cotton, Park Central @ Oxenford and The Outlook @ Oxenford.

Located just north of Jimboomba and 45 minutes drive from Brisbane, South Maclean is one of a number of suburbs in the area that is undergoing transformative growth thanks to a comprehensive masterplan as a result of its designation as a Priority Development Area (PDA) by the Queensland Government.

The Greater Flagstone PDA was declared in 2010 and covers a total area of 7,188 hectares. It is located west of Jimboomba and the Mount Lindesay Highway, along the Brisbane-Sydney rail line. It is immediately north of the Bromelton State Development Area.

When fully developed it is anticipated that the Greater Flagstone PDA will provide approximately 50,000 dwellings to house a population of up to 120,000 people.

Existing employment hubs at Park Ridge and Logan Central and proposed economic development at North Maclean, Bromelton and within the adjoining Flagstone Town Centre will provide a range of job opportunities.

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Blog

Building a strong network of media contacts is a crucial element to public relations and business. With 2019 well underway and communications strategies being finalised, establishing a connection with journalists personally or through your business should become a priority.

Here’s why.

Earned media is vital to reaching millions of readers

According to research by Roy Morgan in 2018, 16.1 million Australians over the age of 14 (that’s almost 80%) now read or access newspapers in an average seven-day period via print or online platforms. Although it is true that print readership has steadily declined over the years, there are still 7.3 million Australians overall who read print newspapers, including over 5.2 million who read weekday issues, more than 4.4 million who read Saturday editions and nearly 4 million who read Sunday titles.

Online platforms are making it easier for people to access news, and journalists are the gatekeepers to this audience. Creating a solid news story that can be passed on to a reliable contact in the media means your name, business and content has the chance to be passed on to millions of people.

Some journalists write for multiple publications

Having the right media contact can result in your story being seen by thousands of extra readers across several suburbs, regions and even states. Many papers and news outlets belong to the same media group, resulting in a story written by a single journalist finding its way – word for word – on more than one platform. Distribution and residential boundaries may result in some journalists, especially editors who still write stories for their publication, taking charge of a whole region and the multiple local papers that circulate within it. At minimum, newspapers today also post stories on a dedicated news website, so a story in the paper typically means it will also be available to an online audience.

Trust increases likelihood of publication

Journalists also need a strong list of contacts and will pay close attention to those who provide them with interesting, news-worthy stories. Unless your story is ground-breaking, exclusive and undeniably engaging, it is difficult to cold-contact a journalist with instantly positive results. A journalist you contact regularly will be more likely to run your stories if they recognise your name or company to be a reliable source of quality content.

Media contacts improve crisis communications

When word of an incident or sensitive information finds its way into a journalist’s hands, it can lead to the production of a negative story which can damage a reputation. However, it is a general rule for journalists to be impartial, which often means the damaged party may be contacted for a right of reply. If the journalist has your contact information close at hand, they will know to come straight to you, giving you a chance to share your side of the story and hopefully minimise any further potential damage.

How to build a strong relationship with your media contacts

Deliver quality content that is worth their time. Put heavy consideration into a story’s impact on its audience – is this important to readers, or is it advertorial and self-serving? Also ensure your content is well-crafted and engaging, rather than shallow or poorly written.

Communicate consistently, not persistently. Show your media contacts that you are reachable, cooperative and a reliable source for quality news. You don’t want to be thought of as an email spammer and end up in their junk mail, so avoid diluting your relationship by pestering them with inane updates, constant follow-ups and check- ins or weak stories.

Provide your media contact with all the resources they need. Sometimes this isn’t possible, but you increase your chance of a story being run if there is sufficient material for the journalist to use. Some journalists receive media releases attached to an email that reads ‘image upon request’. This might sound like a viable strategy to gauge interest in the story, but it’s a bad habit to get into. Accompanying a quality media release with high resolution imagery and some background context as to why your story is newsworthy is always a step in the right direction.

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Client News

Platform-as-a-Service startup Mercury Commerce has released its first self-developed product to the market, with the launch of the Hire My Trailer app and website.

After nearly 12 months of beta and in-market testing Gold Coast based Mercury will be rolling out the fully featured Hire My Trailer platform in key markets across Australia over coming months.

Hire My Trailer was developed to demonstrate the efficacy of Mercury’s instant hire platform that allows any business or industry with excess equipment to generate an income by renting it out.

Founder Nick Milillo said the Mercury platform could be white-labelled and allows businesses to simply feed in their inventory and market to customers.

“Any business that has idle equipment can now rent it out quickly and efficiently and turn something that is costing money to do nothing into a revenue,” he said.

The Hire My Trailer business was created to test and market the platform and enables person to person trailer rental, by putting under-utilised trailers to good use.

“Hire My Trailer was born from the observation that just about every street in Australia had a least one house with a trailer sitting idle in the yard or carport,” Mr Milillo said.

“At the same time you have people utilising expensive, short term hires to take a couple of loads of rubbish to the dump.

“Hire My Trailer provides a cost effective way for people to hire a trailer while giving owners the opportunity to offset some of the cost of ownership.”

“Renters of Trailers will no longer need to drive kilometres to find their mainstream hire company, reducing time and effort whilst also reducing the cost of the hire.”

The platform allows people to upload their trailer for hire via an app, receive bookings, pre-payments, rental agreements, bond and payments. No cash is exchanged with an electronic rental agreement ensuring both the renter and the hirer are protected.

The process for trailer hirer is as simple as putting your location into the app, choosing a trailer and booking. Once the owner accepts the booking the fee is charged to a credit card via secure payment provider.

What RGCMM achieved for Providence


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Client News

By Peter Darley


Ten years ago most people operating in Australia’s trade services industry were still scribbling quotes, invoices and their daily schedule on the back of any scrap of paper they could find. It was chaotic, inefficient and costly.


Move forward a decade and many, if not the majority, of these businesses are now utilising complex cloud-based technologies to manage their businesses, allowing them to get on with the job they are paid to do. From accounting to job management, MR and quoting, most administrative jobs can now be done easily and simply.


While many are still bedding down this first wave of change, a new wave is about to hit. The second phase of the trade services digital revolution, the Internet of Things (IoT) age, could have an even more profound impact on the way the entire industry operates. For those businesses that embrace the opportunity it will be a pathway to growth and prosperity.


Those that resist will be very quickly left behind.


In its simplest form, IoT refers to the interaction between machines which are connected to the internet. When the digital age first took off, technology was still dependent on physical input; machines still needed a human being at the helm. Today, IoT represents the next stage of digital evolution. Human-to-machine interaction has been streamlined with an online network that processes data and allows sensors or devices with an internet connection to speak to each other and perform automated functions.


One of the biggest barriers preventing some trade service companies from getting on board is a lingering confusion about what IoT means for their business.


In the trade service industry, IoT can be seen when a technician synchronises their job calendars to track appointments, prioritise projects and plan best routes.
An example of this is where simPRO assisted Swissport and Thermacell in improving it’s facilities management capability at England’s Luton Airport through installation of simPRO’s IoT hardware and software solutions. With simPRO IoT, the airport established sensors that monitored the performance of its lounge air conditioners remotely in near real time, and automatically received alerts in response to anomalies.

The applications are various and can be applied to many different sectors. For example, IoT can assist fire safety technicians through sensors in a fire detection or sprinkler system, which then monitors and reports back the current state of the equipment they are tasked to keep an eye on. In the security sector, IoT allows real-time viewing of security cameras from devices connected to the internet, allowing clients to view live footage of their home or business anywhere, at any time and on different devices.


Of course, there will always be those who think IoT is nothing more than a gimmick, and an unnecessary disruption in technology development that will only make life and business more difficult. There may be business owners out there who believe that IoT is an extravagant and unjustifiable expense, and that IoT systems will likely die down to serve a niche market.


Those that accept the disruption will be those who prosper from the adoption.


A recent report commissioned by the Australian Computer Society (ACS) revealed that there is much to gain from IoT, as it currently presents a $30 billion opportunity for Australia’s tech sector by 2023, with IoT hardware, software, solutions and communications systems presenting unprecedented growth rate prospects.


At this point, being left behind by not embracing IoT is not a risk; it’s a certainty. But why risk it? IoT has the potential to streamline business processes, increase productivity and produce logical and data-driven solutions that consistently help to achieve goals. Trade businesses that adopt IoT are effectively future proofing their operations with strong competitive advantage
like real-time productivity and energy monitoring of machinery, as well as tracking of key maintenance indicators to predict and prevent failure provide real-time inventory of inputs. It also allows businesses to communicate with supply chain and factory operations and monitor real-time tracking of outputs, allowing for quality assurance to be performed in real time as well as status and location tracking of goods.


At simPRO we have seen how IoT systems can help trade businesses across the spectrum, from ambitious niche startups to globalised industrial companies. It facilitates machine learning and automation that can help those small businesses explore new growth opportunities, and larger businesses to stay competitive in the market for for longer.


No matter their size, trade service businesses are able to use IoT systems to respond more quickly to competition and customer’s demands and volatile market conditions. It can provide real-time insights into trends, creating opportunities to alter production activity, fine-tune strategies or find alternatives that saves a business cost and time. Essentially, machines that are connected and able to share data allow business owners the luxury of spending less time wondering and more time taking action.


The truth is that IoT is already making a significant impression on Australia’s economy. Manufacturing, for example, is expected to achieve potential benefits of $50 to $88 billion, according to ACS’s IoT report.


IoT systems are certain to change the way service scheduling is completed and therefore we all must be prepared for new styles of service agreements, scheduling and task related activity. This means the time is now for businesses to consider the following preparations for a world where IoT makes significant industry contributions.


Plan
. IoT systems are rapidly changing how we do things but a business still needs to have a clear direction. Identify where your business uses the most resources or requires the most time and effort. Pinpoint opportunities where a process can be streamlined, and consider whether these areas could be improved by automated systems and an IoT network.


Security.
Cyber security is one barrier keeping many businesses away from connecting to IoT. While there is certainly an ever-present risk to online data, a growing IoT presence means a greater acknowledgement of online safety. Technicians are constantly developing new ways of protecting data and the integrity of IoT system, so be sure to keep up to date with the latest security developments.

Invest in the infrastructure. It’s no use committing to a new age of industry when the office is filled with lock-and-key filing cabinets. IoT systems require an efficient flow of data and therefore require suitable hardware, including internet ports, hard drives, strong connection speeds and modern interfaces. The good news is that simPRO IoT can be retrofitted to existing systems with little effort and no extra cost.

 

Peter Darley has been appointed General Manager Australia for fast-growing SaaS business simPRO. He joins simPRO with a strong background in sales, marketing and operations in field service industries, events, broadcasting and information technology. Mr Darley joined simPRO from Schindler Lifts where he was National Sales Manager, Repair and Digital Services, where he oversaw a number of complex digital implementation projects as well as developing new product development sales and marketing for Schindler’s Internet of Things (Iot) strategy. He also previously held positions with Wesfarmers and OTIS.


What RGCMM achieved for Providence


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Blog

We’d all love to see our name featured prominently in The Australian, the Australian Financial Review or the leading heralds, mails and posts across the nation. But why break your back trying to constantly win over major publications when smaller, niche publications could be better for your company?

 

It was perhaps best written by Glean.info CEO William Comcowich:

 

“Forget The New York Times. Send news to niche publications instead.

Clients and top company executives typically want large, national publications to mention their company. They dream of a feature story on their company in The New York Times.

 

“For companies in many industries, a feature in The New York Times is more likely to boost a client’s ego than sales or revenue. Although major, national media outlets sometimes provide substantial publicity boosts, trade journals and other types of niche publications offer more valuable media opportunities for many companies, especially those in B2B industries.”

 

This is not to say that major news outlets shouldn’t be targeted if your company has a terrific story. There is nothing wrong with wanting to grow your name and business through the power of earned media via powerful publications.

 

However, there are several key PR benefits to focusing on niche publication.

 

Here are just a few.

 

More value for the press release. Often when pitching a story to major publications, a media release is taken apart and only certain pieces are used to create the journalist wishes to tell. And that is assuming the media release is even used. Major publications are sometimes in competition with each other, and the media release so painstakingly put together may only be used once, if ever. Frequently, niche editors run press release in both print and digital pages, share them on social media, and include links to your website. Editors might also ask for an article about the technology behind the product.

 

Niche publications are also happy to report on small companies in their sector. As long as the pitch is on topic, they typically respond to media requests faster and publish articles sooner. In addition, because niche publications are often short on staff, they’re more open to accepting contributed content.

 

Reach a specific audience. Readers of the Sydney Morning Herald are looking at any articles that pique their interest. Readers of niche publications are straight away looking for pieces on a particular topic. If your company operates in their industry, then a niche reader will want to read about you.

 

According to Comcowich, “a feature in the Huffington Post offers little benefit to a business that sells a casting reel for left-handed fishermen. Despite the site’s millions of daily visitors, few readers will be interesting in buying the item. An article in B.A.S.S. Times, with a circulation of about 100,000 readers, will reach avid fishermen. Even if they don’t need a left-handed casting reel, they probably know someone who does.”

 

Explain a technical story. Major publications usually cover broader topics and typically attempt to simplify the content for a wide audience. Niche publications have readers who are experts or passionate about the publication topic, which means their writing gets down to the nitty-gritty technical details. Therefore, companies are able to show who they really are to readers who want to know, quickly getting to the details of their product and saving time when in media pitches, podcasts and interviews.

 

Build legitimacy in a niche community. Niche publications have the respect of industry insiders because of the credibility they have earned providing specifically targeted content of a high quality. Some industry associations even distribute free publications to their members, promoting a sense of objectivity and trust in the publication. Richard Etchison of Crenshaw Communications said, “a consistent presence in the right trade outlet can announce the arrival of a new company as a legit player, or it may help establish a founder as thought leader.”

 

Niche publications can also offer entry to larger outlets. Journalists and editors for major newspapers and consumer magazines sometimes use the presumed expert knowledge within formats like trade journals, drawing on content for research and reference purposes.

 

Large digital presence. Niche publications often primarily take the form of magazines, blogs, online news, videos, blogs and direct member emails. Print format has become less popular due to costs and the time required for production and distribution. Instead, niche publications opt for a digital presence, allowing for a higher rate of content creation, social media engagement and search engine optimisation (SEO). Ultimately, going niche allows a company to spread their message across the expanse of cyberspace, further than the reach of a physical print medium.

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Client News

Ripley Valley’s Providence master planned community will unveil a new $15 million display village this weekend (September 1) with more than 1,000 visitors expected to descend on the community for a fun-filled day of food, entertainment and informative presentations.

The event, which kicks off at 1.00pm, will include food trucks, a play zone with face painters, kids playzone, sideshow alley, live entertainment, show bags, and a spectacular firework’s display at 6.00pm.

Centre stage of the event will be hosted by broadcaster Ben Davis with Selling Houses Australia’s Andrew Winter providing insights on buying property and Michael and Carlene Duffy from The Block providing home styling tips.

The new display village will include nearly 30 homes designed to provide a window into the incredible lifestyle available when location, amenity and a strong sense of community are combined with innovative thinking.

Builders on display at the new village include Metricon, Rivergum Homes, Stylemaster, Simonds, Burbank, Bold Living, Coral Homes, Bella, Desire Homes, Homes by CMA, Stroud Homes, Silkwood Homes, GJ Gardner Homes and Brighton Homes.


One of the highlights of the village will be Rivergum Homes’ Oxygen Series designs, which features the ‘Volar’ and ‘Latitude’ homes that have been designed to create a perfect balance between South East Queensland’s temperate climate and modern design.

Rivergum will use the Providence Display Village as a stage to showcase how builders today are keeping the great Australian dream achievable and affordable in the face of increasingly harsh weather conditions and soaring electricity bills.

Rivergum Homes National Design Manager John Eckert said the designs incorporated elements that acknowledged a potential buyer’s obvious desire to be comfortable in their own home.

“The whole range has been designed with solar flip, where the outdoor entertainment area, kitchen and living area is flappable on every plan, so we can get the best available solar orientation,” he said.

“We’ve also made sure all of our homes, Latitude in particular, has cross ventilation throughout all living areas, with windows and door openings that line up with each other to ensure that cross ventilation through the home.

The Latitude also utilises external solar screens to mitigate the heat load on glass surfaces and high level fans to encourage air movement.

Working individually or together each of these features can have a dramatic impact on the temperature inside a home and reduce the need for energy-hungry air-conditioning.

The impact of smart design on the hip-pocket can be significant. A Canstar Blue survey1 recently found 62% of Australians were cutting their air-conditioning usage to save money with 69% believing air-conditioning was the largest contributor to their power bills.

Canstar estimates a split-system air-conditioner can cost about $648 to run for 12 hours a day through summer and, but just $216 if running for four hours a day. Ducted air can cost more than $3,200 over summer if running 12 hours a day and $1,080 if on for four hours a day.

What RGCMM achieved for Providence



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Blog

When it comes to content production and marketing, one of the biggest traps businesses fall into is trying to communicate through too many channels without a clear goal in mind. Thanks to the digital landscape on which we live, there are so many ways to create a message and even more ways to engage with people.

It’s a tremendous opportunity, and one that should not be taken for granted. However, therein lies the issue – many businesses fall under the FOMO spell (Fear Of Missing Out) and try to communicate through too many channels at once in in fear of failing to get their message across.


The end result is a waste of time and resources, and a number of KPIs that may never be met.


When I was a younger PR practitioner, there were times when my competence was judged on how many channels I could come up with to engage with our audience. For a while I was sure that the key to business success was to launch a message through every form of content known to man. The result was an audience who felt they were being spammed.


I soon realised that there was a difference between being strategic and being lazy. In order to ensure your message, and your business, succeeds, you must first ask ‘Why’ – why is this an effective medium for my message? Why will people respond to this form of communication?


I believe in using more than one channel for content production and marketing, but being strategic is vital.


So, how do you choose the right delivery for your content?


While it’s not fun to fail, experimenting with certain content marketing mediums is useful to find out how your audience engages with your brand. Pay attention to the data and take note of open rates, clicks, views and responses to ‘call-to-action’ prompts.


It’s also good to focus more on who you want to specifically engage with, rather than focusing first on how you wish to reach them. An internal newsletter, for example, via Mail Chimp or Vision 6 may be more effective for a mailing list of company members and sponsors.


Deciding on what to actually say should also be a priority over the medium. Would your message be more effective amongst the headlines of a reputable news source, or would it be better conveyed through a video shared through social media?


While there are certainly challenges involved, today’s landscape allows for great potential for the forward-thinking content producer with the ambition to properly utilise what is available.

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Client News

National property group CFMG Capital will launch a new residential community in the Brisbane to Gold Coast growth corridor after beating fierce competition for a land parcel in Ormeau Hills.

The 5.4-hectare piece of land will be home to ‘Elevate’, CFMG Capital’s latest lifestyle endeavor which will provide 100 residential allotments for home buyers and investors seeking entry into the highly-contested region.

The site was acquired for $7.6 million from an undisclosed vendor via a campaign run by Colliers International.

CFMG Capital General Manager Andrew Thomson said there was intense competition for quality sites in Brisbane’s southern growth corridor.

Strategically positioned approximately 25 kilometres north of the Gold Coast CBD and 45 kilometres south of the Brisbane CBD, he said the project site ticked all the boxes CFMG Capital used to assess project opportunities.

“As the future community ‘Elevate’, this new acquisition at Ormeau Hills will be developed among an abundance of already established lifestyle amenity, health and education facilities, outdoor living, public transport and major road networks.

“The project site currently has the benefits of an existing approval for a 96 lot residential community and is situated within a kilometre of the Ormeau Town Centre and the ‘future’ North Ormeau town centre, which includes Woolworths, Coles and IGA supermarkets, petrol stations, cafes and specialty shops,” he said.

CFMG Capital have already seen the proof of the corridor’s residential market strength through the recent completion of their existing Ormeau-based project called ‘The Brook’, which launched 251 residential lots and grew to a gross realisation of $52.2 million.


Market data from realesate.com.au revealed that demand for the area had led to a 24.4% increase in median house sales prices, equating to a compound annual growth rate of 4.5% compared to the same period five years ago.

“Land remains relatively tight in this corridor with several large scale subdivisions recently completed or nearing completion within this area,” Mr Thomson said.


Prospective investors will be offered the opportunity to invest into the project through the CFMG Land and Opportunity Fund, which offers the potential to invest at a fixed rate of return of 12 per cent per annum for a fixed investment term.


What RGCMM achieved for CFMG Capital

 

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Blog

Social media has moved to the front seat of many PR and marketing strategies. Many groups and individuals engage with social media on a daily basis, and when done correctly it can immeasurably boost a brand or message.


One of the biggest challenges presented by social media is knowing the perfect time to engage with users. Some strategies suggest engaging in the morning and afternoon, before and after the audience is focusing on their jobs or day-to-day business. Other strategies prefer relying on social media during the day when people are more likely to be looking at a device.

Some people may ask why it matters – isn’t it more important that the message is out there? But research has found that social media users are more susceptible to messages when they are feeling more positive, and positive and negative emotions have been directly linked to a person’s location and the time of day.

A recent study conducted by the University of Melbourne, the Victorian Government and the University of Tasmania combined social media such as Twitter and big data analytics, and tied them to real time and place which provided insights that suggested optimal social media engagement.

“Each tweet is tagged with the time it’s posted. Tweet sentiment scores can also be averaged across specific periods, such as hour, day or month. Beyond the general positive effects of parks compared to built-up areas, we found some general patterns that show people tend to be influenced by the time they are tweeting.

“Across the day, from lunch to the end of the work day, people tended to express less and less positivity, before bouncing back in the evening. This change seems to mirror general schooling and working life – that is, how people experience and recover from their work.

“Similarly, there is a general pattern of people being more positive on weekends than weekdays. While this pattern is similar for both parks and built-up areas, parks seem more positive than built-up areas regardless of the day of week.”

You may recall earlier in this piece a reference to location also being a factor in social media receptivity. After analysing 2.2 million Tweets in Melbourne, the researchers found people in parks are more positive than those around areas like major transport hubs, and that tweets in parks contain more positive content than in built-up areas.

For built-up areas in general, negativity is often associated with major transport hubs, perhaps unsurprisingly, and residential areas.

It’s important to note that the study was conducted to illustrate the importance that open spaces like parks have on human wellbeing, but it also revealed some illuminating insights into when people were typically more receptive to social media engagement.

“Hundreds of millions of people around the world use Twitter for updating their family, friends and followers about their daily activities, thoughts and feelings. People sometimes post public tweets that are linked to the location they are sending from. The words in each tweet can be analysed for their emotional content (referred to as sentiment).

“Sentiment analysis categorises each word as positive, negative or neutral, to give an overall score for each tweet. We averaged tweets across the parks that they were posted from, to give an overall positivity/negativity score for each park.

“On average, tweets by people in parks express more joy, anticipation and trust, and lower levels of anger and fear, compared to tweets by people in built-up areas. Being near parks also reduced negativity, but did not affect positivity.

“People might be happier in parks for several reasons. Parks can help them to recover from the stress and mental strain of living in cities, and provide a place to exercise, meet other people, or host special events such as music festivals.”

When you have a story to tell, it’s important to know when people are listening.


References to research were sourced from an article on The Conversation by Kwan Hui Lim, Dave Kendal & Kate Lee. Read the full story here.

The Conversation
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