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Client News

By Peter Darley


Ten years ago most people operating in Australia’s trade services industry were still scribbling quotes, invoices and their daily schedule on the back of any scrap of paper they could find. It was chaotic, inefficient and costly.


Move forward a decade and many, if not the majority, of these businesses are now utilising complex cloud-based technologies to manage their businesses, allowing them to get on with the job they are paid to do. From accounting to job management, MR and quoting, most administrative jobs can now be done easily and simply.


While many are still bedding down this first wave of change, a new wave is about to hit. The second phase of the trade services digital revolution, the Internet of Things (IoT) age, could have an even more profound impact on the way the entire industry operates. For those businesses that embrace the opportunity it will be a pathway to growth and prosperity.


Those that resist will be very quickly left behind.


In its simplest form, IoT refers to the interaction between machines which are connected to the internet. When the digital age first took off, technology was still dependent on physical input; machines still needed a human being at the helm. Today, IoT represents the next stage of digital evolution. Human-to-machine interaction has been streamlined with an online network that processes data and allows sensors or devices with an internet connection to speak to each other and perform automated functions.


One of the biggest barriers preventing some trade service companies from getting on board is a lingering confusion about what IoT means for their business.


In the trade service industry, IoT can be seen when a technician synchronises their job calendars to track appointments, prioritise projects and plan best routes.
An example of this is where simPRO assisted Swissport and Thermacell in improving it’s facilities management capability at England’s Luton Airport through installation of simPRO’s IoT hardware and software solutions. With simPRO IoT, the airport established sensors that monitored the performance of its lounge air conditioners remotely in near real time, and automatically received alerts in response to anomalies.

The applications are various and can be applied to many different sectors. For example, IoT can assist fire safety technicians through sensors in a fire detection or sprinkler system, which then monitors and reports back the current state of the equipment they are tasked to keep an eye on. In the security sector, IoT allows real-time viewing of security cameras from devices connected to the internet, allowing clients to view live footage of their home or business anywhere, at any time and on different devices.


Of course, there will always be those who think IoT is nothing more than a gimmick, and an unnecessary disruption in technology development that will only make life and business more difficult. There may be business owners out there who believe that IoT is an extravagant and unjustifiable expense, and that IoT systems will likely die down to serve a niche market.


Those that accept the disruption will be those who prosper from the adoption.


A recent report commissioned by the Australian Computer Society (ACS) revealed that there is much to gain from IoT, as it currently presents a $30 billion opportunity for Australia’s tech sector by 2023, with IoT hardware, software, solutions and communications systems presenting unprecedented growth rate prospects.


At this point, being left behind by not embracing IoT is not a risk; it’s a certainty. But why risk it? IoT has the potential to streamline business processes, increase productivity and produce logical and data-driven solutions that consistently help to achieve goals. Trade businesses that adopt IoT are effectively future proofing their operations with strong competitive advantage
like real-time productivity and energy monitoring of machinery, as well as tracking of key maintenance indicators to predict and prevent failure provide real-time inventory of inputs. It also allows businesses to communicate with supply chain and factory operations and monitor real-time tracking of outputs, allowing for quality assurance to be performed in real time as well as status and location tracking of goods.


At simPRO we have seen how IoT systems can help trade businesses across the spectrum, from ambitious niche startups to globalised industrial companies. It facilitates machine learning and automation that can help those small businesses explore new growth opportunities, and larger businesses to stay competitive in the market for for longer.


No matter their size, trade service businesses are able to use IoT systems to respond more quickly to competition and customer’s demands and volatile market conditions. It can provide real-time insights into trends, creating opportunities to alter production activity, fine-tune strategies or find alternatives that saves a business cost and time. Essentially, machines that are connected and able to share data allow business owners the luxury of spending less time wondering and more time taking action.


The truth is that IoT is already making a significant impression on Australia’s economy. Manufacturing, for example, is expected to achieve potential benefits of $50 to $88 billion, according to ACS’s IoT report.


IoT systems are certain to change the way service scheduling is completed and therefore we all must be prepared for new styles of service agreements, scheduling and task related activity. This means the time is now for businesses to consider the following preparations for a world where IoT makes significant industry contributions.


Plan
. IoT systems are rapidly changing how we do things but a business still needs to have a clear direction. Identify where your business uses the most resources or requires the most time and effort. Pinpoint opportunities where a process can be streamlined, and consider whether these areas could be improved by automated systems and an IoT network.


Security.
Cyber security is one barrier keeping many businesses away from connecting to IoT. While there is certainly an ever-present risk to online data, a growing IoT presence means a greater acknowledgement of online safety. Technicians are constantly developing new ways of protecting data and the integrity of IoT system, so be sure to keep up to date with the latest security developments.

Invest in the infrastructure. It’s no use committing to a new age of industry when the office is filled with lock-and-key filing cabinets. IoT systems require an efficient flow of data and therefore require suitable hardware, including internet ports, hard drives, strong connection speeds and modern interfaces. The good news is that simPRO IoT can be retrofitted to existing systems with little effort and no extra cost.

 

Peter Darley has been appointed General Manager Australia for fast-growing SaaS business simPRO. He joins simPRO with a strong background in sales, marketing and operations in field service industries, events, broadcasting and information technology. Mr Darley joined simPRO from Schindler Lifts where he was National Sales Manager, Repair and Digital Services, where he oversaw a number of complex digital implementation projects as well as developing new product development sales and marketing for Schindler’s Internet of Things (Iot) strategy. He also previously held positions with Wesfarmers and OTIS.


What RGCMM achieved for Providence


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Blog

We’d all love to see our name featured prominently in The Australian, the Australian Financial Review or the leading heralds, mails and posts across the nation. But why break your back trying to constantly win over major publications when smaller, niche publications could be better for your company?

 

It was perhaps best written by Glean.info CEO William Comcowich:

 

“Forget The New York Times. Send news to niche publications instead.

Clients and top company executives typically want large, national publications to mention their company. They dream of a feature story on their company in The New York Times.

 

“For companies in many industries, a feature in The New York Times is more likely to boost a client’s ego than sales or revenue. Although major, national media outlets sometimes provide substantial publicity boosts, trade journals and other types of niche publications offer more valuable media opportunities for many companies, especially those in B2B industries.”

 

This is not to say that major news outlets shouldn’t be targeted if your company has a terrific story. There is nothing wrong with wanting to grow your name and business through the power of earned media via powerful publications.

 

However, there are several key PR benefits to focusing on niche publication.

 

Here are just a few.

 

More value for the press release. Often when pitching a story to major publications, a media release is taken apart and only certain pieces are used to create the journalist wishes to tell. And that is assuming the media release is even used. Major publications are sometimes in competition with each other, and the media release so painstakingly put together may only be used once, if ever. Frequently, niche editors run press release in both print and digital pages, share them on social media, and include links to your website. Editors might also ask for an article about the technology behind the product.

 

Niche publications are also happy to report on small companies in their sector. As long as the pitch is on topic, they typically respond to media requests faster and publish articles sooner. In addition, because niche publications are often short on staff, they’re more open to accepting contributed content.

 

Reach a specific audience. Readers of the Sydney Morning Herald are looking at any articles that pique their interest. Readers of niche publications are straight away looking for pieces on a particular topic. If your company operates in their industry, then a niche reader will want to read about you.

 

According to Comcowich, “a feature in the Huffington Post offers little benefit to a business that sells a casting reel for left-handed fishermen. Despite the site’s millions of daily visitors, few readers will be interesting in buying the item. An article in B.A.S.S. Times, with a circulation of about 100,000 readers, will reach avid fishermen. Even if they don’t need a left-handed casting reel, they probably know someone who does.”

 

Explain a technical story. Major publications usually cover broader topics and typically attempt to simplify the content for a wide audience. Niche publications have readers who are experts or passionate about the publication topic, which means their writing gets down to the nitty-gritty technical details. Therefore, companies are able to show who they really are to readers who want to know, quickly getting to the details of their product and saving time when in media pitches, podcasts and interviews.

 

Build legitimacy in a niche community. Niche publications have the respect of industry insiders because of the credibility they have earned providing specifically targeted content of a high quality. Some industry associations even distribute free publications to their members, promoting a sense of objectivity and trust in the publication. Richard Etchison of Crenshaw Communications said, “a consistent presence in the right trade outlet can announce the arrival of a new company as a legit player, or it may help establish a founder as thought leader.”

 

Niche publications can also offer entry to larger outlets. Journalists and editors for major newspapers and consumer magazines sometimes use the presumed expert knowledge within formats like trade journals, drawing on content for research and reference purposes.

 

Large digital presence. Niche publications often primarily take the form of magazines, blogs, online news, videos, blogs and direct member emails. Print format has become less popular due to costs and the time required for production and distribution. Instead, niche publications opt for a digital presence, allowing for a higher rate of content creation, social media engagement and search engine optimisation (SEO). Ultimately, going niche allows a company to spread their message across the expanse of cyberspace, further than the reach of a physical print medium.

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Client News

Ripley Valley’s Providence master planned community will unveil a new $15 million display village this weekend (September 1) with more than 1,000 visitors expected to descend on the community for a fun-filled day of food, entertainment and informative presentations.

The event, which kicks off at 1.00pm, will include food trucks, a play zone with face painters, kids playzone, sideshow alley, live entertainment, show bags, and a spectacular firework’s display at 6.00pm.

Centre stage of the event will be hosted by broadcaster Ben Davis with Selling Houses Australia’s Andrew Winter providing insights on buying property and Michael and Carlene Duffy from The Block providing home styling tips.

The new display village will include nearly 30 homes designed to provide a window into the incredible lifestyle available when location, amenity and a strong sense of community are combined with innovative thinking.

Builders on display at the new village include Metricon, Rivergum Homes, Stylemaster, Simonds, Burbank, Bold Living, Coral Homes, Bella, Desire Homes, Homes by CMA, Stroud Homes, Silkwood Homes, GJ Gardner Homes and Brighton Homes.


One of the highlights of the village will be Rivergum Homes’ Oxygen Series designs, which features the ‘Volar’ and ‘Latitude’ homes that have been designed to create a perfect balance between South East Queensland’s temperate climate and modern design.

Rivergum will use the Providence Display Village as a stage to showcase how builders today are keeping the great Australian dream achievable and affordable in the face of increasingly harsh weather conditions and soaring electricity bills.

Rivergum Homes National Design Manager John Eckert said the designs incorporated elements that acknowledged a potential buyer’s obvious desire to be comfortable in their own home.

“The whole range has been designed with solar flip, where the outdoor entertainment area, kitchen and living area is flappable on every plan, so we can get the best available solar orientation,” he said.

“We’ve also made sure all of our homes, Latitude in particular, has cross ventilation throughout all living areas, with windows and door openings that line up with each other to ensure that cross ventilation through the home.

The Latitude also utilises external solar screens to mitigate the heat load on glass surfaces and high level fans to encourage air movement.

Working individually or together each of these features can have a dramatic impact on the temperature inside a home and reduce the need for energy-hungry air-conditioning.

The impact of smart design on the hip-pocket can be significant. A Canstar Blue survey1 recently found 62% of Australians were cutting their air-conditioning usage to save money with 69% believing air-conditioning was the largest contributor to their power bills.

Canstar estimates a split-system air-conditioner can cost about $648 to run for 12 hours a day through summer and, but just $216 if running for four hours a day. Ducted air can cost more than $3,200 over summer if running 12 hours a day and $1,080 if on for four hours a day.

What RGCMM achieved for Providence



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Blog

When it comes to content production and marketing, one of the biggest traps businesses fall into is trying to communicate through too many channels without a clear goal in mind. Thanks to the digital landscape on which we live, there are so many ways to create a message and even more ways to engage with people.

It’s a tremendous opportunity, and one that should not be taken for granted. However, therein lies the issue – many businesses fall under the FOMO spell (Fear Of Missing Out) and try to communicate through too many channels at once in in fear of failing to get their message across.


The end result is a waste of time and resources, and a number of KPIs that may never be met.


When I was a younger PR practitioner, there were times when my competence was judged on how many channels I could come up with to engage with our audience. For a while I was sure that the key to business success was to launch a message through every form of content known to man. The result was an audience who felt they were being spammed.


I soon realised that there was a difference between being strategic and being lazy. In order to ensure your message, and your business, succeeds, you must first ask ‘Why’ – why is this an effective medium for my message? Why will people respond to this form of communication?


I believe in using more than one channel for content production and marketing, but being strategic is vital.


So, how do you choose the right delivery for your content?


While it’s not fun to fail, experimenting with certain content marketing mediums is useful to find out how your audience engages with your brand. Pay attention to the data and take note of open rates, clicks, views and responses to ‘call-to-action’ prompts.


It’s also good to focus more on who you want to specifically engage with, rather than focusing first on how you wish to reach them. An internal newsletter, for example, via Mail Chimp or Vision 6 may be more effective for a mailing list of company members and sponsors.


Deciding on what to actually say should also be a priority over the medium. Would your message be more effective amongst the headlines of a reputable news source, or would it be better conveyed through a video shared through social media?


While there are certainly challenges involved, today’s landscape allows for great potential for the forward-thinking content producer with the ambition to properly utilise what is available.

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Client News

National property group CFMG Capital will launch a new residential community in the Brisbane to Gold Coast growth corridor after beating fierce competition for a land parcel in Ormeau Hills.

The 5.4-hectare piece of land will be home to ‘Elevate’, CFMG Capital’s latest lifestyle endeavor which will provide 100 residential allotments for home buyers and investors seeking entry into the highly-contested region.

The site was acquired for $7.6 million from an undisclosed vendor via a campaign run by Colliers International.

CFMG Capital General Manager Andrew Thomson said there was intense competition for quality sites in Brisbane’s southern growth corridor.

Strategically positioned approximately 25 kilometres north of the Gold Coast CBD and 45 kilometres south of the Brisbane CBD, he said the project site ticked all the boxes CFMG Capital used to assess project opportunities.

“As the future community ‘Elevate’, this new acquisition at Ormeau Hills will be developed among an abundance of already established lifestyle amenity, health and education facilities, outdoor living, public transport and major road networks.

“The project site currently has the benefits of an existing approval for a 96 lot residential community and is situated within a kilometre of the Ormeau Town Centre and the ‘future’ North Ormeau town centre, which includes Woolworths, Coles and IGA supermarkets, petrol stations, cafes and specialty shops,” he said.

CFMG Capital have already seen the proof of the corridor’s residential market strength through the recent completion of their existing Ormeau-based project called ‘The Brook’, which launched 251 residential lots and grew to a gross realisation of $52.2 million.


Market data from realesate.com.au revealed that demand for the area had led to a 24.4% increase in median house sales prices, equating to a compound annual growth rate of 4.5% compared to the same period five years ago.

“Land remains relatively tight in this corridor with several large scale subdivisions recently completed or nearing completion within this area,” Mr Thomson said.


Prospective investors will be offered the opportunity to invest into the project through the CFMG Land and Opportunity Fund, which offers the potential to invest at a fixed rate of return of 12 per cent per annum for a fixed investment term.


What RGCMM achieved for CFMG Capital

 

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Blog

Social media has moved to the front seat of many PR and marketing strategies. Many groups and individuals engage with social media on a daily basis, and when done correctly it can immeasurably boost a brand or message.


One of the biggest challenges presented by social media is knowing the perfect time to engage with users. Some strategies suggest engaging in the morning and afternoon, before and after the audience is focusing on their jobs or day-to-day business. Other strategies prefer relying on social media during the day when people are more likely to be looking at a device.

Some people may ask why it matters – isn’t it more important that the message is out there? But research has found that social media users are more susceptible to messages when they are feeling more positive, and positive and negative emotions have been directly linked to a person’s location and the time of day.

A recent study conducted by the University of Melbourne, the Victorian Government and the University of Tasmania combined social media such as Twitter and big data analytics, and tied them to real time and place which provided insights that suggested optimal social media engagement.

“Each tweet is tagged with the time it’s posted. Tweet sentiment scores can also be averaged across specific periods, such as hour, day or month. Beyond the general positive effects of parks compared to built-up areas, we found some general patterns that show people tend to be influenced by the time they are tweeting.

“Across the day, from lunch to the end of the work day, people tended to express less and less positivity, before bouncing back in the evening. This change seems to mirror general schooling and working life – that is, how people experience and recover from their work.

“Similarly, there is a general pattern of people being more positive on weekends than weekdays. While this pattern is similar for both parks and built-up areas, parks seem more positive than built-up areas regardless of the day of week.”

You may recall earlier in this piece a reference to location also being a factor in social media receptivity. After analysing 2.2 million Tweets in Melbourne, the researchers found people in parks are more positive than those around areas like major transport hubs, and that tweets in parks contain more positive content than in built-up areas.

For built-up areas in general, negativity is often associated with major transport hubs, perhaps unsurprisingly, and residential areas.

It’s important to note that the study was conducted to illustrate the importance that open spaces like parks have on human wellbeing, but it also revealed some illuminating insights into when people were typically more receptive to social media engagement.

“Hundreds of millions of people around the world use Twitter for updating their family, friends and followers about their daily activities, thoughts and feelings. People sometimes post public tweets that are linked to the location they are sending from. The words in each tweet can be analysed for their emotional content (referred to as sentiment).

“Sentiment analysis categorises each word as positive, negative or neutral, to give an overall score for each tweet. We averaged tweets across the parks that they were posted from, to give an overall positivity/negativity score for each park.

“On average, tweets by people in parks express more joy, anticipation and trust, and lower levels of anger and fear, compared to tweets by people in built-up areas. Being near parks also reduced negativity, but did not affect positivity.

“People might be happier in parks for several reasons. Parks can help them to recover from the stress and mental strain of living in cities, and provide a place to exercise, meet other people, or host special events such as music festivals.”

When you have a story to tell, it’s important to know when people are listening.


References to research were sourced from an article on The Conversation by Kwan Hui Lim, Dave Kendal & Kate Lee. Read the full story here.

The Conversation
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Client News

Brisbane-based software group simPRO has established a team in California as part of a strategic move into the USA’s booming West Coast solar and security markets.

simPRO began in Brisbane in 2002 and over the last 15 years has grown to become one of the world’s leading job management software platforms, with more than 100,000 users worldwide.

The company has now appointed a team of three to focus on the Californian cities of San Diego and Sacramento, supporting its existing US headquarters in Colorado.

Announcing the move, simPRO US President Glenn Nott said the company had received strong interest from businesses in California looking for a job management platform like simPRO’s.

‘California is our fastest growing market in the US, particularly in the solar and security industries,’ he said.

‘The California solar industry has exploded over recent years, creating demand for technicians and field maintenance people.

‘Helping businesses that provide this maintenance and ensuring they can deliver the right people, at the right place and at the right time is what simPRO does best.’


The US solar industry generated $USD154 billion in economic activity in 2016, with about 360,000 people employed in the industry. California makes up nearly half of the entire US industry.

‘We see the solar industry as a major opportunity, not just in the short term, but over the long term as solar energy becomes more common and affordable,’ Mr Nott said.

‘While figures are less readily available, we see the more established security industry as a large opportunity and one that has potential to achieve high growth for simPRO.’

Mr Nott said the high levels of technological sophistication of local California businesses was also an important part of the decision to target the state with additional resources.

simPRO provides office and field-based software solutions for service, project and maintenance trade contractors from a wide range of industries.

The company’s software streamlines business processes such as project management, asset maintenance, stock management, scheduling, invoicing and payment processing.

In 2016, simPRO raised AUD$40 million in capital and has made strong inroads into the US market since ramping up expansion 12 months ago.

TIQ Europe has previously worked with simPRO to support their expansion into the UK market.

Digital industries are identified as one of Queensland’s emerging export strengths in the Queensland Trade and Investment Strategy 2017–2022.

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Client News

Diversified property group CFMG Capital has completed the acquisition of two parcels comprising 6.72ha for development as a residential community at Morayfield, in the heart of Brisbane’s high growth northern corridor.

The sites are located at Graham Road, Morayfield, 40kms north of Brisbane and just three kilometres south of the Moreton Bay region’s largest city, Caboolture.

CFMG will develop the sites to yield over 130 lots ranging from 300 to 687sqm with traditional 10m, 12.5m and 15m frontages and lot depths up to 32m.

The acquisition will take CFMG’s development pipeline to more than 1,000 lots across six different projects in Queensland and Victoria.

CFMG Managing Director Scott Watson said pre-release marketing had generated strong sales enquiry from both owner occupiers and local volume builders looking to secure land for their clients, with in excess of 40 pre-sales already in place.

With the current contract exchanges already in place totaling a sales value of $7.2 million, Mr Watson expects that number to increase as a growing number of people are on the search for homes with a quality of lifestyle.

“The momentum of the project is expected to continue with official data indicating the demand for quality affordable projects in strong growth corridors forecast to continue,” he said.

Since 2009 Morayfield has experienced an average of 2.5% population growth, eclipsing the state average of 1.8%

The project also benefits from a myriad of local amenities that add value to the location and convenience to future residents, including parkland facilities such as playgrounds and barbeque areas, schools, childcare, shopping centres, specialty retailers and public transport networks.

CFMG Capital operates two core divisions; a residential communities development business with a pipeline of more than 1,000 lots and residential funds management business which has raised  more than $90 million in third party equity.

THE RESULT:


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Client News

One of Beijing’s largest developers, the privately-owned Peng Bo Group, has unveiled its first project in Australia, with a $20 million boutique apartment project in the western Brisbane suburb of Indooroopilly.

The Arcadia Apartments project is being developed by Peng Bo’s local arm, Maple Development Group.

Maple has acquired additional sites across Brisbane including projects at Woolloongabba (25 apartments), two projects in St Lucia (over 30 apartments) and a development site on Coronation Drive.

Peng Bo, which has developed more than 30,000 units in Beijing over the last five years also has extensive agricultural interests in Queensland with a nursery in Upper Coomera and farmland at Beerwah on the Sunshine Coast.

The company has extensive interests in and around Beijing and recently completed development of one of the largest proton therapy cancer treatment facilities in China at Zhuozhou, Hebei Province, about 70 kilometres from Beijing. Around 2,000 patients per year are expected to be treated at the Zhuozhou facility.

Proton Therapy is one of the most technologically advanced treatments for cancer and is expected to eventually replace traditional methods of radiation therapy.

Maple Development Group Development Manager Gilbert Zhu said that the company was driven to create quality projects in convenient locations.

“Our projects are principally aimed for the owner-occupier market rather than investors. We are focused on delivering quality in all of our developments,” Mr Zhu said.

“Each project has its own architect and interior design team to ensure individuality for owners with premium design and fittings.”

Maple Development Group’s first project consists of 29 apartments in Priory Street, Indooroopilly, with a choice of two- and three-bedroom configurations. Queensland-based company Constructions Group has been appointed to design and build the Priory Street development, with a focus on creating a luxurious and ultra-convenient experience for owner-occupiers.

Maple Development Group director Nick Liu said that the company was establishing itself in Queensland based on a reputation for selecting superior sites that will resonate with the market.

“We’re developing a pipeline of projects that will ensure a steady supply of boutique quality residences for those seeking to downsize yet not sacrificing anything in terms of quality and lifestyle,” Mr Liu said.

THE RESULT




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Client News
More companies in New Zealand will be able to streamline their businesses and increase profits with global job management software group simPRO expanding its presence to the South Island to cater for increased demand. simPRO first landed on New Zealand shores in 2010, setting up headquarters in Auckland.

Since then the company has experienced gradual year-on-year growth, tripling their local team. Their expansion has now brought their expertise to New Zealand’s Canterbury region, with newly-appointed Business Development Manager, James Agnew.

Prior to joining simPRO, James spent six years as a trade sales rep for a well known paint supplier. Having lived in Christchurch for the last 29 years, he has lived and breathed the rebuilding of the city and developed a deep understanding of the needs of the local trade services industry.

simPRO New Zealand General Manager Richard Pratley said the expansion was a reflection of the company’s confidence in the local economy and the continued strength of the construction and trade industries. “We think the South Island will continue to grow from strength to strength within the contracting industry and see great opportunity to increase our presence and offerings in the trade services industry where most of that growth will come from.”

He said the new Christchurch office would allow the company to deliver consultation and implementation more efficiently to clients not only in the Canterbury region, but the entire South Island. “This is a really exciting time for us; not just because of the success of our own business, but because of the implication this has for businesses all over New Zealand,” he said.

“SimPRO’s job management systems help improve efficiency in every facet of business operations, from service and installation, to asset maintenance and project management, simPRO is your complete end to end business management tool.” “As simPRO is cloud-based, it can be used anywhere, anytime in real time to help improve streamlined business productivity and efficiency, giving businesses the potential to grow, meet and exceed their goals.” Mr Pratley said. simPRO’s software has reach all over the globe, with product usage across New Zealand, as well as Australia, UK and US.

The company plans to use their expansion to reach out to more businesses within New Zealand’s trade industry, establishing partnerships to support operations and growth. “This isn’t about selling a product and sending businesses on their way,” Mr Pratley said.

“When businesses succeed, we all succeed, which is no truer for trade businesses whose services directly serve the community.”

simPRO has partnered with local trade associations such as Master Electricians, Master Plumbers and the New Zealand Security Association to provide exclusive offers to their members. simPRO Software was established in 2002 when co-founder Stephen Bradshaw, an electrical contractor, began working on a solution for managing his growing trade services business with co-founder Vaughan McKillop.

The technology company is now a leading provider of job management software solutions to trade contractors performing service, project and maintenance work, serving 4,000 businesses and 100,000+ users worldwide.
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